A fast-growing brand consultancy and integrated communications agency serving consumer and lifestyle brands across FMCG, retail, hospitality and digital-first startups. We deliver strategic PR, earned media campaigns, influencer engagement and brand storytelling to elevate visibility and build reputations in competitive markets.
Primary job title: Senior Public Relations Executive
Role & Responsibilities
- Drive proactive media outreach and build strong relationships with national, regional and trade journalists to secure high-impact coverage.
- Create, edit and distribute press materialspress releases, media advisories, Q&As, bylines and executive briefsto support product launches and campaigns.
- Plan and execute end-to-end PR campaigns: develop media lists, craft tailored pitches, manage follow-ups and track results against objectives.
- Coordinate events, press conferences and influencer briefings, handling logistics, media accreditation and on-site media management.
- Monitor media coverage daily, compile accurate clipping reports and translate coverage insights into actionable client recommendations.
- Support swift crisisresponses: prepare holding statements, manage media queries and escalate sensitive issues to senior leads.
Skills & Qualifications
Must-Have
- Proven PR experience in an agency or brand environment with demonstrable media placements.
- Strong written editorial ability for press releases, pitches and thought leadership content.
- Experience handling crisis communications and rapid-response media scenarios.
- Practical use of media monitoring platforms and coverage reporting.
- Hands-on experience managing events, press briefings and influencer engagement.
- Comfort working on-site in a client-facing agency setting and managing multiple priorities to tight deadlines.
Preferred
- Familiarity with PR tools such as Muck Rack, Meltwater or Cision.
- Basic design/asset coordination skills (Canva or Adobe Photoshop) for press kits and social amplification.
- Understanding of digital amplification and measurement (Google Analytics or native social insights).
Benefits & Culture Highlights
- On-site, collaborative agency environment with exposure to diverse consumer-brand briefs.
- Opportunity to own campaigns end-to-end and build a high-quality media portfolio.
- Mentorship from senior communications leaders and fast learning curve in brand consultancy practice.
We are seeking a proactive, media-savvy PR professional who thrives in a hands-on agency setting and can deliver measurable media impact for consumer brands. If you are driven to convert strategic storytelling into consistent coverage and reputation growth, this role offers significant ownership and growth potential.
Skills: press release writing,media monitoring,media relations,brand consultancy,campaigns,press releases,crisis communications,event planning
