Sr Executive – Brand & Content Strategy

• Lead creative strategy for brand campaigns, digital series, and social-first content pieces

• Build content calendars, channel strategies, and creative decks aligned with business objectives

• Translate briefs into actionable content ideas across genres and formats

• Collaborate with Creative Directors, Writers, and Video Teams to bring concepts to life

• Analyze platform trends, audience behavior, and content performance to optimize plans

• Craft and refine brand voice guidelines tailored for video content

• Present strategies and campaign ideas to clients and internal teams

• Contribute to pitch decks and creative proposals for new business opportunities

• Support employer branding and candidate attraction campaigns when required

• Collaborate with stakeholders, colleagues, and third-party suppliers to deliver quality and timely outputs