- Ability to identify SEO problems or inhibiting factors, diagnose the root cause, and devise effective intervention.
- On-page optimization and off-page optimization.
- All associated steps, including website structure, Technical SEO, keyword analysis, Meta tags, website health, competitor analysis, traffic analysis, and rank optimization.
- Deep understanding of building data-driven strategies to improve organic traffic and SERP visibility on niche keywords.
- In-depth knowledge of the latest SERP feature schema implementation.
- Work closely with Content Writing and Content Marketing teams to develop and execute comprehensive eCommerce & services content strategies aligned with brand principles.
- Collaborate with the development team to ensure the website aligns with Google standard SEO best practices.
- In-depth knowledge of current SEO trends and tools like Search Console, SEMrush, Ahrefs, Screaming Frog, and Ubersuggest.
- In-depth knowledge of Google Analytics 4 to understand user behavior and define custom events to track conversions.
- In-depth knowledge of Google Tag Manager to implement custom events based on user behavior and track conversions.
- Develop and implement link-building strategies.
Job Description
- Stay up-to-date with industry trends and content consumption habits to ensure website content remains relevant and appealing on digital platforms considering E-E-A-T & people-first content standards.
- Collaborate with internal and external stakeholders to ensure consistency of the website across all communication channels.
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
- Knowledge of ranking factors and the latest search engine algorithms.
- Develop and implement link-building strategies.
Education and Qualification
- Bachelor s/Master s degree in MBA, Marketing, or related field.
- Proven experience as an eCommerce SEO Specialist in an eCommerce and services environment.
- Exceptional analytics, technical SEO, UI/UX, and CRO skills with a keen eye for detail.
- Portfolio showcasing a range of services as well as eCommerce industries.
- Excellent communication and interpersonal skills.
- A passion for digital marketing and a data-driven approach.
