Senior Analyst Job Description
About the Company
Dentsu India is a leading global advertising and digital marketing agency committed to delivering innovative and impactful solutions to its clients. With a rich history of excellence and a deep understanding of the digital landscape, Dentsu India leverages cutting-edge technology and strategic insights to drive brand growth and consumer engagement. The company prides itself on fostering a collaborative and inclusive work environment, empowering its employees to excel and innovate in a fast-paced industry. Dentsu India's diverse portfolio spans across various sectors including technology, retail, healthcare, and entertainment, making it a trusted partner for brands seeking to elevate their digital presence.
About The Role
We are seeking a highly skilled Senior Analyst to join our dynamic team at Dentsu India. This role requires a professional with a strong background in digital analytics, particularly with GA4, Adobe Analytics, and Google Tag Manager (GTM). The Senior Analyst will act as a bridge between technical analytics and client success, managing client relationships, leading strategic reviews, and translating data insights into actionable business recommendations. The ideal candidate will possess a blend of technical expertise, client engagement skills, and strategic thinking to support our clients growth objectives. This position offers an exciting opportunity to work on diverse projects, influence decision-making at the executive level, and contribute to the overall success of our clients digital initiatives.
Qualifications
The ideal candidate should have a bachelor's degree in Engineering, Economics, Statistics, Business Analytics, or a related field. A minimum of 2 to 5 years of experience in digital analytics, client success management, or consulting roles is required. Candidates must demonstrate proficiency with GA4, GTM, Adobe Analytics, SQL, and BI tools such as Looker, Tableau, or Power BI. Exposure to measurement tools like Appsflyer and Mixpanel is preferred, along with a basic understanding of Python or R. Strong communication skills, project management capabilities, and a proactive, ownership-driven mindset are essential for success in this role.
Responsibilities
- Act as the primary point of contact for clients on analytics projects, ensuring their needs are met with high satisfaction levels.
- Lead regular business review meetings, providing actionable insights and strategic recommendations based on data analysis.
- Perform root cause analysis (RCA) for performance issues and propose data-backed solutions to optimize outcomes.
- Identify and develop new growth opportunities by collaborating with internal teams and presenting analytics-driven insights.
- Support business development efforts by showcasing analytics capabilities during pitches and client meetings.
- Design and develop dashboards, reports, and measurement frameworks tailored to client requirements.
- Collect, clean, and analyze data from various sources including websites, mobile apps, CRM systems, and digital campaigns.
- Utilize visualization tools such as Looker, Tableau, or Power BI to present data trends and insights effectively.
- Define KPIs, measurement strategies, and insight frameworks in collaboration with cross-functional teams to align with business objectives.
- Perform complex queries using SQL to explore large datasets and conduct ad hoc analyses as needed.
- Evaluate and report on campaign performance using tools like GA4, Appsflyer, Mixpanel, and Adobe Analytics.
- Create compelling presentations and insights decks using Excel and PowerPoint for internal and client-facing purposes.
- Collaborate with senior stakeholders to develop and refine analytics strategies that support business growth.
- Stay abreast of industry trends, new analytics tools, and best practices to continuously enhance analytical capabilities.
Benefits
At Dentsu India, we believe in nurturing our employees by offering a comprehensive benefits package that includes competitive salary structures, performance incentives, and health insurance coverage. Employees have access to ongoing training and development programs to foster continuous learning. We promote a healthy work-life balance through flexible working hours and support systems. Our inclusive work environment encourages diversity, collaboration, and innovation. Additionally, employees benefit from exposure to challenging projects, opportunities for career advancement, and the chance to work with industry-leading clients on transformative initiatives.
Equal Opportunity
Dentsu India is an equal opportunity employer. We are committed to fostering an inclusive environment where all employees and applicants are treated with respect and fairness, regardless of race, gender, age, religion, national origin, disability, or sexual orientation. We believe diversity drives innovation and are dedicated to creating a workplace that reflects the diverse communities we serve.
