Sr. Copywriter

Role Overview

We are looking for a Senior Copywriter who can lead brand communication across digital platforms. The role requires strong creative thinking, sharp copy instincts, and the ability to translate health & wellness products into engaging, high-impact content.

Key Responsibilities

Develop compelling copy for social media, ads, websites, landing pages, emails, and WhatsApp campaigns

Lead content ideation for product launches, campaigns, and brand storytelling

Ensure brand tone, voice, and messaging consistency across all channels

Collaborate closely with design, performance marketing, and social media teams

Write conversion-focused copy for ads (Meta, Google, influencers, affiliates)

Edit, proofread, and refine content to maintain high quality and accuracy

Stay updated with industry trends, wellness space language, and competitor content

Requirements

3+ years of experience as a Copywriter (D2C / FMCG / Wellness preferred)

Strong portfolio showcasing digital and performance-driven copy

Excellent command of English with strong storytelling skills

Ability to balance creativity with business and conversion goals

Experience working with fast-paced marketing teams

What We're Looking For

Creative thinker with a strategic mindset

Detail-oriented and deadline-driven

Someone who understands digital-first brands and modern content formats