Senior Copywriter
Qualification
Any Bachelor's or Master's Degree in English medium, Schooling throughout English medium preferred
Skills
- Impeccable English and creative writing skills
- 4+ years of full-time ad agency experience as a copywriter, preferably at a full-service agency; SEO writing experience irrelevant
- Great ideation skills and ready to work in a well-defined team structure
- Should be able to write in Gujarati or Hindi compulsorily, apart from English
- Should take ownership of their individual projects, working in sync with the design and account management team members,
occasionally with other
leaders
- Should have worked on print, web, and branding projects
Job Description
- Coming up with fresh concepts and ideas, presenting to the team and developing them along with designers and account
managers, occasionally with other leaders
- Attending client meetings for new projects along with the team, asking the right questions to collect data to work on the project
successfully
- Creating content maps, sitemaps, content inventory and wireframes and writing content primarily for websites, brochures,
landing pages, and other marketing collaterals
- Research and understand client's requirements, study consumer psychology, conduct preliminary market research to ideate long-
term and short-term campaigns as per brand's requirement
- Coming up with brand names, taglines, brand story, values, mission, vision, core values, philosophy etc. to define brand identity
- Continuously come up with new and innovative creative marketing ideas for a range of multiple clients
- Accompanying the team for client meetings and recces
- Participate in the organization's upskilling initiatives like training programs, conclaves, online courses etc. to continuously improve
work quality and overall approach
- Support other teams, including the HR department for internal activities, events and brand CC's initiatives
- Guiding junior copywriters, whenever required
