- Develop and execute comprehensive IT services content strategies that encompass various digital platforms aligned with brand principles
- Create high-quality and engaging content, including website landing page, articles, blog posts, social media content, videos, infographics, and more.
- Collaborate with the marketing team to ensure that content aligns with overarching brand and communication goals.
- Write, edit, and proofread content to ensure accuracy, consistency, and adherence to the company s tone and voice.
- Apply your expertise in mass communication to develop compelling narratives and messaging strategies that resonate with target audiences
- Stay up-to-date with industry trends and content consumption habits to ensure that our content remains relevant and appealing on digital platforms.
- Leverage SEO best practices to optimize content for search engines and enhance discoverability.
- Coordinate with designers, videographers, and other team members to create visually appealing and impactful content.
- Develop and manage a content calendar to maintain a consistent publishing social media schedule.
- Analyze content performance metrics to refine strategies and improve engagement.
- Monitor industry trends and emerging communication technologies to identify new opportunities for engagement.
- Assist in crafting and disseminating press releases and other mass communication materials.
- Collaborate with internal and external stakeholders to ensure consistent messaging across all communication channels.
Required Skill Set and Experience
- Bachelor s degree in English, Communications, Marketing, or related field
- Proven experience as a copywriter in an IT agency or similar environment.
- Exceptional writing, editing, and proofreading skills with a keen eye for detail.
- Portfolio showcasing a range of writing samples across different mediums and industries.
- Excellent communication and interpersonal skills.
- A passion for advertising, marketing, and storytelling
