For immediate consideration, email resume to: [Confidential Information]
The Sr. Business Development Associate role is designed as a growth architect for the business, and will be responsible for identifying, creating, and scaling new business opportunities across OEMs, EPCs & utilities, and identifying opportunities in after‑sales services within the energy and power ecosystem.
The role requires a professional who can read markets, identify unmet customer needs, and translate those needs into commercially viable products, solutions, and service offerings, working deeply with customers and internal cross‑functional teams (R&D, engineering, operations, supply chain, and finance).
The objective is to expand geographical footprint, unlock new revenue streams, shape future-ready products, and build sustainable, long-term B2B businesses, not just close transactions.
What You'll Do
Market & Geographic Expansion Strategy
- Identify and prioritize new geographies, regions, and energy clusters based on power infrastructure development, utility investments, renewable integration, grid modernization, and industrial growth.
- Conduct market gap analysis within targeted regions to identify opportunities across OEMs, EPCs, Utilities, and Industrial Customers.
- Define market entry and expansion strategies, including route-to-market models (direct, EPC-led, OEM partnerships, utility empanelment, channel/service partners).
- Track regional policy, regulatory, and energy transition trends influencing demand.
Customer-Centric Opportunity Identification
- Engage deeply with OEMs, EPCs, and utility customers to understand explicit and latent/unmet needs, operational challenges, lifecycle gaps, and future demand.
- Translate customer problems into new business opportunities, product concepts, system solutions, or service models.
- Act as the voice of the customer internally, ensuring real market needs drive product and solution development—not assumptions.
Product Conceptualization & Co‑Creation (with R&D & Engineering)
- Work closely with R&D, engineering, and operations to:
- Translate customer requirements into technical specifications and solution architectures
- Develop customized or platform-based products aligned with market demand
- Support validation, pilot programs, and field trials with customers
- Help define product positioning, value propositions, and commercial viability & Ensure solutions are not only technically sound but scalable, cost-competitive, and market-relevant.
New Business & Service Model Development
- Identify and develop new revenue streams beyond core product sales:
- After‑sales service models
- AMC / lifecycle service contracts
- Retrofit, upgrade, and modernization solutions
- Spare parts, refurbishments, and long-term service agreements
- Design commercial service offerings aligned with customer asset lifecycle and utility/EPC operating models & Build business cases for launching new verticals, product lines, or service businesses.
Industry Trend & Energy Ecosystem Intelligence
- Track and analyze industry trends in:
- Power & energy transition
- Grid modernization
- Renewable integration
- Utility capex cycles
- EPC execution models
- OEM sourcing strategies
- Convert macro and industry trends into actionable growth strategies.
- Continuously benchmark competitors, substitute technologies, and emerging players.
Strategic Account & Ecosystem Development
- Develop and manage strategic relationships across:
- OEM decision-makers
- EPC project management & design teams
- Utility technical, commercial, and procurement stakeholders
- Enable cross‑selling, upselling, and long‑term partnerships rather than project-based selling.
- Collaborate internally with sales, operations, and finance to ensure execution excellence post‑order.
Commercial Strategy, Pricing & Forecasting
- Develop regional pricing strategies considering:
- Market maturity
- Competitive landscape
- Cost-to-serve
- Customer buying behavior
- Build revenue forecasts, opportunity pipelines, and business projections for new markets, products, and services along with ensuring proposals and business cases meet margin, ROI, and long-term growth objectives.
Cross-Functional Leadership & Execution
- Act as a bridge between customers and internal teams, ensuring clarity, alignment, and speed.
- Lead cross-functional discussions involving R&D, quality, operations, procurement, and finance for new initiatives.
- Drive initiatives from idea → validation → launch → scale, ensuring accountability and outcomes.
Mergers & Acquisitions (M&A)
- Identify and evaluate M&A opportunities across the energy and power value chain, including OEMs, EPCs, utilities, grid infrastructure, renewables, and energy services
- Assess strategic fit of acquisition targets with respect to technology platforms, product portfolios, regulatory alignment, customer segments, and geographic presence
- Analyze synergy potential covering revenue expansion, access to new markets, capability augmentation, and operational efficiencies
- Support commercial and strategic due diligence with a focus on market attractiveness, competitive dynamics, project pipeline strength, and scalability
- Contribute to post‑merger integration planning to ensure seamless alignment of operations, customers, and growth strategy
What You'll Bring
- Bachelor's degree in engineering (Electrical / Mechanical / Power preferred)
- 8–12+ years of B2B business development / strategic sales / market development
- Must have OEM/EPC & Utilities/ Power, Energy, Electrical, or Industrial sectors experience
- Proven exposure to product-based B2B businesses (not pure trading or retail)
- Experience working closely with engineering/R&D teams on solution development Track record of building new businesses or markets from scratch is highly desirable
What We Value
- MBA or equivalent in Marketing / Strategy / Business
- Track record of building new businesses or markets from scratch is highly desirable
- Strong understanding of energy & power industry dynamics
- Ability to identify market gaps and unmet customer needs
- Strategic thinking with hands-on execution capability
- Commercial acumen – pricing, forecasting, margin thinking
- Excellent stakeholder management (customers + internal teams)
- Ability to convert ambiguity into structured growth plan
Success Measures
- New geographies successfully penetrated
- OEM/EPC/Utility segments expanded with sustainable revenue
- New products or service offerings launched based on real customer needs
- Strong customer relationships translating into repeat and long-term business
- Clear contribution to topline growth and business diversification
For immediate consideration, email resume to: [HIDDEN TEXT]
