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1. Brand Strategy & Business Ownership
. Develop and execute the annual brand strategy aligned with overall business
objectives.
. Build and manage the brand roadmap including growth drivers, renovation, and
expansion initiatives.
. Own brand P&L and marketing budgets to ensure sustainable and profitable
growth.
. Track and analyze performance metrics to drive timely business decisions.
2. Brand Architecture & Communication
. Define and strengthen brand positioning, messaging, and portfolio roles.
. Ensure clarity in brand hierarchy and consistency across all platforms.
. Lead development of communication strategy including ATL, BTL, and digital
campaigns.
. Work closely with creative, media, and digital agencies to deliver impactful and
measurable campaigns.
. Ensure cohesive brand expression across packaging, POSM, digital assets, and
content.
3. Innovation & Growth Pipeline
. Drive new product development and renovation projects from concept to launch.
. Identify market opportunities through consumer insights, trend analysis, and
competitive tracking.
. Partner with cross-functional teams (Sales, Trade Marketing, Supply Chain,
Finance, E-commerce, and Global HQ) for seamless execution.
. Monitor post-launch performance and implement corrective actions where
needed.
4. Trade & Channel Development
. Collaborate with Sales and Trade Marketing teams to ensure successful new
launches and sustained growth of core SKUs.
. Develop channel-specific strategies across General Trade, Modern Trade, and E
commerce.
. Work with E-commerce platforms and marketplace partners to optimize visibility,
promotions, and content execution.
. Support key account planning and promotional strategy alignment.
5. Agency & Partner Management
. Manage relationships with creative, media, research, packaging, and digital
agencies.
. Oversee vendor coordination for campaign execution and brand assets.
. Ensure timely delivery, cost optimization, and high-quality output from partners.
. Evaluate agency performance and ROI effectiveness.
6. Team Leadership & Stakeholder Alignment
. Lead and mentor the brand team to drive accountability and execution
excellence.
. Liaise closely with Regional Sales Heads, Key Account Managers, Trade
Marketing, and E-commerce teams to incorporate market feedback.
. Coordinate with Global HQ (Spain) on strategic initiatives and innovation
projects.
. Present brand performance updates and strategic recommendations to senior
Michael Page has five decades of expertise in professional services recruitment. We were established in London in 1976, and over this period we've grown organically to become one of the best-known and most respected consultancies, with an office network spanning six continents.
While size has its advantages, it doesn't define us - the nature of our organic growth means that each new office is integrated into the region that it serves. It also means that as an employer looking to hire, or as a candidate aiming to grow your career you have the best of both worlds; a team that understands the market and geography you operate in, plus the resources and expertise of an international network at your disposal.
Job ID: 144917481
