The Senior Associate Digital Marketing will manage SEO and performance marketing initiatives for key SPJIMR programmes, including PGPDM, PGDM Online, LiFE, SYB, GCPE, etc. The role will enhance digital visibility with the aim of lead generation, and engagement through data-driven strategies.
Additionally, the position involves managing vendors/agencies and ensuring efficient contract execution, invoicing, and financial compliance.
Primary responsibilities
- Manage digital advertising campaigns (Google Ads, social media ads, display, retargeting) for programme outreach and lead generation.
- Develop and execute SEO strategies (organic + paid) to improve search rankings and drive organic traffic for SPJIMR.org.
- Collaborate with leading digital platforms and higher education websites/influencers/bloggers such as MBAUniverse, Shiksha, Careers360, etc., to keep SPJIMR programme listings updated and drive high-quality backlinks to the SPJIMR website.
- Maintain SPJIMR's Wikipedia page to ensure accuracy, relevance, and regular updates to strengthen brand credibility.
- Manage online forums such as Quora, Reddit, etc. and act as a community manager to engage with relevant discussions and enhance SPJIMR's digital presence and reputation.
- Oversee email marketing campaigns, ensuring audience segmentation and optimised engagement.
- Plan and execute digital promotions for webinars, conferences, and key events as required.
- Track and report key digital marketing metrics, offering insights for campaign improvements.
Functional responsibilities
- Conduct keyword research, on-page optimisation, and technical SEO audits to enhance visibility.
- Optimise ad campaigns by monitoring conversion rates and return on ad spend (ROAS).
- Manage lead nurturing strategies through targeted email marketing and automation.
- Coordinate with programme teams to ensure seamless campaign execution.
- Work with finance and procurement teams to streamline vendor payments and approvals.
- Vendor and agency management, ensuring adherence to project timelines and deliverables.
- Negotiate and manage contracts, ensuring smooth execution of invoicing and compliance.
- Guide internal teams on best practices for digital marketing and content strategy.
Experience:
- Minimum 5 years of experience in digital marketing, with a strong focus on SEO, paid campaigns, and lead generation.
- Experience in vendor/agency management, invoicing, and contract administration.
- Experience in an educational institution would be an advantage.
Capabilities required:
- Excellent written and verbal communication skills, ensuring adherence to brand and editorial guidelines. Highly organised with exceptional attention to detail.
- Expertise in performance marketing, SEO, and digital advertising.
- Excellent analytical and project management skills.
- Ability to collaborate across internal teams and with external stakeholders.
- Strong project management skills to ensure timely execution of campaigns and deliverables.
- Proactive, results-driven, and positive mindset with the ability to set goals and work independently.
Technical Skills:
- Proficiency in Google AdWords, Facebook Ads Manager, LinkedIn Campaign Manager, etc.
- Strong knowledge of email marketing tools (Mailchimp, HubSpot, etc.).
- Experience with Google Analytics, reporting dashboards, and campaign performance tracking.
Interested candidates can share their resumes on [Confidential Information]