Sr Account Executive - Public Relations and Digital Media

Position: Sr Account Executive - Public Relations and Digital Media

Location: Delhi

Job Overview:

We are looking for a proactive and detail-oriented Sr Account Executive - Public Relations and Digital Media to support client success through effective communication strategies, media relations, influencer outreach, and day-to-day account coordination. The role involves managing crafting compelling content, conceptualizing innovative campaigns, managing PR initiatives, and ensuring seamless execution to drive impactful results for our clients.

Who You Are:

A curious and detail-oriented professional who actively engages with industry trends, consumer behavior, and media landscapes. You should have a keen eye for detail, the ability to grasp complex issues, and a proactive approach to crafting compelling client narratives. Experience in navigating the evolving digital communications space is a plus.

Key Responsibilities:

• Develop engaging and persuasive content across various platforms including social media, websites, press releases, blogs, email campaigns, and more.
• Monitor and analyze campaign performance and media coverage to identify areas for optimization and improvement.
• Work closely with internal teams including design, video, and marketing to ensure cohesive and integrated campaigns.
• Manage day-to-day PR activities for client accounts with timely execution.
• Draft and distribute press releases, media advisories, pitches, and client reports.
• Support in developing and implementing communication strategies across traditional and digital platforms.
• Maintain and build strong relationships with journalists, influencers, and media stakeholders.
• Assist in ideating and executing PR campaigns and communication narratives.
• Coordinate interviews, media interactions, events, and on-ground requirements.
• Monitor media coverage and prepare detailed coverage reports.
• Provide support to senior team members in research, planning, and client servicing.

Skills & Attributes:

• Excellent writing, communication, and storytelling skills.
• Good understanding of media landscape and influencer ecosystem.
• Strong organisational and multi-tasking ability.
• Creative thinking and solution-oriented mindset.
• Client-centric approach with a detail-focused attitude.
• Comfortable using digital tools and PR platforms.
• Team player with eagerness to learn and grow.

Qualifications & Experience:

• Bachelor's/Master's degree in Mass Communication, PR, Journalism, Marketing, or related fields.
• Minimum 3 years of experience in a PR role.
• PR Agency experience is must.
• Practical experience in media relations, content development, client coordination, and PR execution.

About the company:

Founded in 2010, Tattva Creations is a digital first, integrated marketing agency providing consultancy and solutions to industry leading brands and businesses. A young dynamic team, we focus on a comprehensive 360-degree approach to brand communications.

We work closely with brand teams to build a custom marketing outreach that aligns with their business goals. Our vision is to connect and communicate in an evolving world with no boundaries, through a strong digital first approach.