Specialist – Digital Marketing

• Plan, execute, and manage digital marketing campaigns across social, owned, and earned media channels

• Ensure brand consistency across all communication, content, and creative outputs

• Analyze campaign performance and present insights and strategic recommendations to senior stakeholders

• Act as operational lead for daily digital marketing activities and workload distribution support

• Coordinate with design, content, and analytics teams for timely campaign execution

• Drive process improvements and automation initiatives using AI and marketing tools

• Maintain dashboards, reporting systems, and campaign tracking tools

• Ensure adherence to governance standards, workflows, and internal marketing processes

• Manage stakeholder communications, escalations, and campaign reporting

• Conduct knowledge-sharing sessions and support team capability building

• Support client discussions and contribute to strategic marketing planning

• Identify opportunities to improve campaign performance and expand service offerings

• Ensure operational KPIs such as productivity, efficiency, and delivery timelines are met