Twigs Direct requires an Ecommerce Specialist who will drives online sales by managing product listings, advertising campaigns (PPC), and inventory across third party platforms like Amazon (Seller/Vendor Central), Flipkart, Meesho and several others. He / she will optimize A+ content, improve conversion rates, monitor account health, and analyze trends to maximize ROI, usually requiring 2–5 years of experience in e-commerce management.
Key Responsibilities
- Listing & Content Optimization: Create, optimize, and manage product listings (titles, descriptions, images) and A+ content for Amazon, Flipkart, and others.
- Platform Level SEO: Keyword research, meta tags, competitor research - comprehensive overall SEO according to requirement. Performance measurement and continuous improvement.
- Advertising & Marketing: Plan and execute paid campaigns (Amazon Sponsored Ads/DSP, Flipkart Ads) and manage promotional campaigns to boost sales. Performance measurement and continuous improvement.
- Catalog & Inventory Management: Coordinate inventory levels to prevent stockouts and manage order fulfillment processes.
- Analytical Reporting: Analyze daily sales trends, traffic, conversion rates, and ROI to create data-driven sales strategies.
- Platform Compliance: Monitor Account Health and resolve listing violations, violations, and returns.
Required Skills & Qualifications
- Platform Expertise: Expert knowledge of Amazon Seller Central/Vendor Central and Flipkart Seller Hub.
- Analytical Skills: Strong knowledge of MS Excel (pivot tables, formulas) and web analytics tools.
- Experience: 2-3 years in ecommerce marketplace management.
- Platform Experience: Knowledge of other platforms (e.g., Meesho, Myntra, Shopify) is highly desirable.
- Marketing Knowledge: Strong understanding of keyword research, SEO, and PPC strategies.
This is a very important position in the company. Please answer these 13 questions in your responses for us to consider your application:
- Describe your experience managing Seller Central (Amazon) and Seller Hub (Flipkart). Which tools or bulk file processes do you use to manage 500+ SKUs efficiently
- What is your approach to gaining the Buy Box on Amazon or Assured badge on Flipkart, and how do you handle intense price competition
- Describe your experience with FBA (Fulfillment by Amazon) vs. FBF (Flipkart Fulfillment). How do you optimize inventory to avoid stock-outs while managing storage costs
- Tell us about a time you improved a product's search ranking (Amazon SEO). What specific steps did you take, and what were the keyword performance results
- What is your strategy for setting up and optimizing PPC campaigns (Sponsored Products/Brands) to maximize ROAS (Return on Ad Spend) while increasing market share
- What is the most effective promotional campaign you have run on a marketplace, and how did it affect the overall conversion rate (CVR)
- What are the top three metrics you monitor daily, and why How do you use them to make decisions
- Describe a time you saw a drop in sales on a major platform. How did you diagnose the problem, and what was your resolution
- How do you A/B test product listings (title, images, A+ content) to boost the conversion rate
- How do you handle negative product reviews or customer complaints that threaten your seller rating
- Describe your process for resolving a suspended listing or a listing discrepancy issue on Amazon/Flipkart.
- If we wanted to double our sales in the next six months on marketplaces, what three key actions would you take
- How do you ensure consistent branding across different marketplaces while complying with the unique algorithms of each
