Specialist, Paid Media_Digital Marketing
B4
About The Role
We are seeking an experienced Specialist in Digital Marketing to be a part of our paid media initiatives and drive strategic growth across all digital advertising channels. This role combines hands-on execution with stakeholder management responsibilities, requiring someone who can develop advanced paid media strategies, supervise junior team members, and ensure operational excellence across all campaigns & organizational operational processes. The ideal candidate will have deep expertise in paid media with proven ability to manage complex campaigns, and drive business results.
Responsibilities:
Strategic & Accountability
- Develop and execute comprehensive paid media strategies aligned with business objectives and ROI targets
- Own P&L responsibility for paid media budgets and campaign performance across all channels
- Strategic planning for media mix optimization, budget allocation, and channel prioritization, campaigns etc.
- Drive innovation in bidding strategies, audience segmentation, and campaign optimization methodologies
- Present performance insights and strategic recommendations to senior leadership and stakeholders
- Establish and maintain KPIs, performance benchmarks, and reporting standards for paid media operations
Supervision
- Supervise and mentor Senior Analysts and junior team members in paid media best practices
- Conduct regular performance reviews, provide coaching, and support professional development
- Cross-functional collaboration with creative, content, analytics, and other marketing teams
- Manage relationships with external agencies, vendors, and platform representatives
- Facilitate knowledge sharing sessions and training on new platforms, tools, and industry trends
- Ensure team adherence to quality standards, processes, and compliance requirements
Operational Excellence
- Oversee end-to-end campaign management across search, social, display, video, and programmatic platforms
- Implement advanced bidding strategies and optimization techniques to maximize performance
- Manage complex media planning and buying processes, including vendor negotiations and contract management
- Ensure proper implementation of tracking, attribution, and measurement frameworks
- Develop and maintain operational workflows, documentation, and standard operating procedures
- Monitor campaign performance daily and implement rapid optimization strategies
- Crisis management and troubleshooting for underperforming campaigns or technical issues
- Ensure compliance with platform policies, data privacy regulations, and internal governance standards
Analytics & Reporting
- Develop sophisticated attribution models and measurement frameworks for cross-channel performance
- Create executive-level dashboards and reporting using Looker Studio, Power BI, Tableau, and other tools
- Conduct advanced analysis including incrementality testing, media mix modeling, and competitive intelligence
- Provide strategic insights on market trends, platform updates, and emerging opportunities
- Independent stakeholder management - reviews with internal stakeholders and external partners
Requirements:
- 5-7 years of progressive experience in digital marketing with deep specialization in paid media
- Proven track record of managing large-scale paid media budgets
- Expert-level knowledge of advanced bidding strategies, audience targeting, and campaign optimization
- Advanced proficiency in major advertising platforms (Google Ads, SA360, Meta Business, LinkedIn, DV360, etc.)
- Expert knowledge of analytics and reporting tools (Google Analytics, GTM, Looker Studio, Power BI, Tableau)
- Strong understanding of attribution modeling, conversion tracking, and measurement methodologies
Core Competencies
- Strategic thinking with ability to translate business objectives into actionable paid media strategies
- Strong analytical and problem-solving skills with attention to detail
- Excellent communication and presentation skills for both technical and executive audiences
- Independent stakeholder management capabilities with emotional intelligence
- Adaptability and continuous learning mindset in a fast-evolving digital landscape
- Results-oriented approach with focus on ROI and business impact
Success Metrics
- Achieve or exceed paid media performance targets (ROAS, CPA, conversion volume)
- Successfully manage and develop direct reports with measurable improvement in their performance
- Implement operational efficiencies that improve campaign performance and team productivity
- Drive strategic initiatives that contribute to overall marketing and business growth
- Maintain high levels of stakeholder satisfaction through effective communication and delivery
