Specialist, Digital Marketing
- Posted a month ago
- Over 50 applicants have applied
Job Description
KEY RESPONSIBILITY
- SEO: Improve online visibility and organic search rankings through keyword research, content optimization, and technical SEO strategies. Monitor performance, analyze data, and implement best practices to drive traffic and engagement.
- Graphic: Create visually compelling designs for digital and print marketing materials, including brochures, social media assets, website graphics.
- Marketing Automation: Manage and optimize Pardot campaigns, lead nurturing programs, and email automation workflows. Ensure data accuracy, segmentation, and performance tracking to improve engagement and conversion rates
- Take part in updating data in the CRM (information reported by the sales team or cleaning up incorrect addresses).
EDUCATION EXPERIENCE
- Bachelor s degree in a related field and 3-5 years of experience implementing marketing communications programs for a global high-tech manufacturer, preferably in areas of microscopy or material characterization.
PROFESSIONAL KNOWLEDGE REQUIRED ABILITIES
- Experience with graphic tools such as, Photoshop, Illustrator, InDesign, Quark, etc.
- Proficient with SEO tactics and Google
- Experience with Pardot marketing automation tool
- Hands-on experience with web content management system.
- Creative spirit
- Strong communication skills, written and verbal.
- Ability to work on several tasks simultaneously.
- Experience with high tech products.
- Attention to detail.
More Info
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About Company
Skills:
Digital Analytics, SEO, Content Creation, Canva, Reels and Short-Form Video Production, Digital Marketing, Content Strategy, CapCut, Google Ads, Brand Management, Copywriting, Performance Reporting, Social Media Management, Meta Ads, Adobe Creative Suite
Skills:
Problem-solving skills, Digital Marketing Advertising experience
Skills:
data centers , workflow management , thought leadership , Amazon Web Services, Digital Transformation, Automation, Agile Methodology, Solution Architecture, Finance, Business Process, Supply Chain, Marketing, business case, Management Consulting, It Governance, Project Management, SQL Programming Language, Data Analysis, Business Development, Business Continuity
Skills:
training needs analysis , Erp, Order Management, Lean, B2B Customer Service, Six Sigma, Curriculum Development, CRM, Facilitation, Certification
Skills:
Screaming Frog), SEO tools (Ahrefs, Google Search Console, Technical writing and editing, Competitor Analysis, Keyword Research, Search intent audits, Semrush