Digital Marketing Specialist

Digital Marketing & Content Creator

Location:Bengaluru, Karnataka

Experience:2–4 Years

About the Role

We are looking for a creative and performance-driven Digital Marketing & Content Creator to manage our digital marketing activities, social media presence, and content creation initiatives.

The ideal candidate should have a strong understanding of social media platforms, content trends, and digital marketing strategies, along with the ability to independently create engaging content, execute campaigns, and improve online brand visibility.

Key Responsibilities

• Develop and execute digital marketing strategies across social media and other digital channels.
• Manage and grow the company's presence on LinkedIn, Instagram, Facebook, and YouTube.
• Create engaging content, including reels, videos, social media posts, carousels, blogs, and creatives.
• Plan and manage monthly content calendars aligned with business and marketing objectives.
• Conceptualize and execute short-form videos and social media campaigns.
• Conduct competitor, market, and audience research to identify growth opportunities.
• Support paid advertising campaigns through setup, monitoring, and performance tracking.
• Monitor digital marketing metrics and prepare performance reports.
• Collaborate with internal teams to develop relevant and engaging marketing content.
• Stay updated on social media trends, platform algorithms, and emerging digital marketing tools.
• Support SEO, website content, email marketing, and other digital marketing initiatives.
• Coordinate with designers, influencers, agencies, and external stakeholders as required.

Requirements

• 2–4 years of experience in digital marketing, social media marketing, content creation, or a similar role.
• Strong understanding of social media platforms and digital marketing fundamentals.
• Proven ability to create engaging, original, and audience-focused content.
• Hands-on experience with Canva, CapCut, Adobe Creative Suite, or similar content creation tools.
• Basic knowledge of Google Ads, Meta Ads, SEO, Google Analytics, and performance marketing.
• Excellent written and verbal communication skills.
• Strong creative thinking and the ability to develop fresh content ideas.
• Ability to manage multiple projects and meet deadlines.
• A portfolio showcasing previous content, social media campaigns, or creative work will be an added advantage.

Key Skills

• Digital Marketing & Social Media Management
• Content Creation & Copywriting
• Reels and Short-Form Video Production
• Canva, CapCut, or Adobe Creative Suite
• Meta Ads & Google Ads
• SEO & Content Strategy
• Brand Management
• Digital Analytics & Performance Reporting