Social Media Strategist

About the Company

Sri Madhusudan Sai Global Humanitarian Mission passionately provides free Nutrition, Education, and Healthcare to those in need across 100 countries. Under the visionary leadership of the globally acclaimed humanitarian, Sri Madhusudan Sai, the organisation is dedicated to uplifting the most marginalised communities. The mission is grounded in the ethos of selfless service, guided by the belief that all are a part of One World, One Family.

About the Role

The Social Media Strategist role will involve crafting impactful campaigns that resonate with our values and vision. By staying abreast of the latest social media trends and technologies, you'll ensure our message reaches the right audience. Collaborating closely with our project and communications teams, you'll help manage our online reputation and leverage data-driven insights to optimise our social media presence.

Responsibilities

• Transform our social media presence with groundbreaking strategies that resonate with our audience and powerfully convey our message.
• Collaborate closely with the project and communications teams to create cohesive and impactful social awareness strategies and campaigns.
• Demonstrate expertise in navigating and utilising major social media platforms, including Facebook, Twitter, YouTube, Instagram, and other popular apps.
• Stay up-to-date with the latest social media trends, technologies, and best practices to ensure the organisation maintains a strong online presence.
• Handle online reputation management and social listening activities to monitor the organisation's brand image and respond to discussions and inquiries.
• Leverage data analytics and insights to measure the performance of social media campaigns, identify opportunities for improvement, and make data-driven decisions.
• Organise and host external events, such as community events and competitions, to further engage the organisation's online following.
• Continuously explore new and innovative ways to leverage social media to support the organisation's mission and objectives.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum 5 years of experience in social media strategy, management, and content creation.
• Proven track record of developing and executing successful social media campaigns.
• Familiarity with social media management tools and analytics platforms.
• Experience in event planning and community engagement is an added advantage.

Required Skills

• Exceptional strategic and creative thinking skills to conceptualise and execute engaging social media campaigns.
• Proficiency in managing and leveraging major social media platforms, including Facebook, Twitter, YouTube, and Instagram.
• Strong understanding of social media trends, emerging technologies, and best practices.
• Ability to collaborate effectively with cross-functional teams.
• Data-driven approach to social media analytics and performance optimisation.
• Excellent written and verbal communication skills to articulate ideas and strategies.
• Proactive and adaptable mindset to respond to changing social media landscape.
• Project management skills and ability to work under tight deadlines.
• Creativity and passion for leveraging social media to drive organisational goals.

Preferred Skills

• Experience in event planning and community engagement is an added advantage.

Pay range and compensation package

This is a fully remote position, offering the flexibility to work from home on a full-time basis.

Equal Opportunity Statement

Joining SMSGHM offers a chance to impact marginalised communities globally. With a focus on free Nutrition, Education, and Healthcare across 32 countries, your efforts directly contribute to positive change. Being part of our mission means experiencing the joy of helping others and knowing your contributions bring happiness to those in need.