Our Mission
To build the most romantic place on the internet.
About Us
Aisle is a high-intent dating app, the wise middle path between casual dating and matrimony apps. We were the 2nd most downloaded dating app in 2020 and rank 3rd among the top-grossing dating apps in India after Tinder & Bumble. Aisle has more success stories per 1000 users than any other dating app in India. As of March 2022, Aisle is a part of InfoEdge, one of the largest tech public companies in India.
Key Responsibilities
- Develop and execute social media strategies across Instagram, YouTube, LinkedIn, and emerging platforms to drive growth and engagement.
- Plan, script, and oversee platform-native content including reels, shorts, memes, posts, and stories.
- Monitor trends, challenges, and formats; adapt them to amplify brand storytelling.
- Manage daily posting, captions, and community interactions to ensure a consistent brand voice.
- Build and manage influencer and creator collaborations, including partnerships with influencer agencies.
- Create influencer briefs to ensure content consistency, quality, and brand alignment.
- Track, analyze, and report on social media performance using analytics tools; apply insights to optimise strategies.
- Conduct competitor analysis, platform audits, and ROI measurement for campaigns.
- Collaborate with content, design, and marketing teams for unified communication across all touchpoints.
Requirements
- 2-4 years of proven experience in social media management, content strategy, or a hybrid creative role OR you are a creator (Min 15k followers) with 2-3 years of work ex OR you have worked in agency and run campaigns for brands scaling their social media
- Should be a self-starter (able to use Canva/Insta editor to edit videos if needed). Must work like a creator and should be comfortable on camera.
- Demonstrated success in scaling Instagram, YouTube, or LinkedIn handles.
- Strong understanding of algorithms, content formats, and platform-native behaviors.
- Hands-on experience with influencer marketing and UGC campaigns.
- Excellent copywriting, editing, and visual storytelling skills.
- Analytical mindset with proficiency in social media analytics and reporting tools.
- Basic video editing and creative content production skills are a plus.
- Agency background or experience managing multiple campaigns simultaneously is an advantage.
- Good to have: being a micro creator
What We Offer
- Opportunity to lead social media (Instagram, YouTube, LinkedIn, Twitter, Reddit) for a fast-growing consumer brand.
- Exposure to influencer marketing, UGC campaigns, and creator collaborations.
- A culture that encourages experimentation, fresh ideas, and innovation.
