Social Media Strategist

A Word Before We Start

The follower count is the easiest thing to chase. And the least useful one to win.

A premium brand doesn't grow by being everywhere. It grows by being unmistakable somewhere. The right post lands harder than ten generic ones. The right creator collaboration moves more product than a hundred sponsored grids. This isn't about volume. It's about taste.

NOOE has won a Red Dot Design Award, been stocked at Harrods in London, and appeared on Shark Tank India. We have a brand worth talking about. We need someone who knows how to make the world talk about it the right way.

NOOE

NOOE is a modern emotive-design brand that produces desk accessories, stationery & everyday carry products. Our products reflect our beliefs of meticulous design, functional luxury & sustainability.

Website — www.nooe.co | Instagram — @reservenooe

About This Role

This role combines two things most companies separate: social media management and influencer programme ownership. They belong together because they're both about the same thing — building an active community around a premium brand.

You'll publish content, engage the community, and grow the audience. You'll also identify creators, build the seeding programme, and own the partnerships that turn into culture moments. The connecting tissue is taste — knowing what's right for NOOE, and what isn't, regardless of what the numbers say.

What You'll Own

Social media presence across Instagram, Pinterest, YouTube — publishing, community, growth

Influencer programme — discovery, outreach, seeding, collaborations

DM and comment management — converting engagement to brand advocates

Cultural moments and organic spikes — engineered, not accidental

Reporting on social performance and creator ROI

What We're Looking For

2–5 years running social and/or influencer for a consumer/lifestyle brand

A strong content eye — you can tell in 30 seconds whether a post or a creator fits NOOE

Premium brand instinct — you understand the difference between mass and elevated

Examples of organic moments you engineered — with the numbers

Comfort working with nano and micro creators, not just chasing macros

Delhi/NCR based

How We'll Measure Success

Organic reach and follower growth (quality, not just quantity)

Engagement rate by platform

Creator partnership quality and earned media

Conversion of social to brand advocacy

Culture

We don't have a ton of VC money to burn. We're not trying to be a unicorn. If you work with us, we will need you to dream big but work small every day. You will join a winning team, not a family.

You will be part of a design-driven mission to build an incredible global brand from India. As founders, we will patiently nurture your progress, lend you support so you can do your best work, and hear you with open ears when things are not going well.

How to Apply

You don't need a resume to apply. Fill the 10-min application below — we will ask about specific posts and creator collaborations, so have examples ready. We read every application personally and there are only 3 stages:

Fill up the online application (link below)

If shortlisted, a short 20-min call to understand your taste and approach

Final stage: a small content + creator brief — so we both see how you think

Apply here: https://nooe.typeform.com/to/g32pjz4Z

NOOE · www.nooe.co · @reservenooe