Social Media Strategist

Key Responsibilities :

• Ideation- Creation- Dissemination- Analysis, Core Main responsibilities
• Must have Openness for Content creation, & Camera Presence
• Should have fair understanding trends and viral content
• Special focus on using digital strategy to drive online engagement; responsible for digital content specialization (writing/creating/designing), and implementation schedules
• Ensure brand consistency in social media marketing working alongside various departments, including advertising, sales, product development, and brand management
• Be responsible for day to day social media ad operations and performance of brand/campaign social media accounts, requiring interaction with both internal and external stakeholders
• Be responsible for all regular (and ad hoc) reporting and analysis of digital activity providing crucial insights into further sales and marketing opportunities, and effectively communicating this to respective stakeholders
• Create, curate, and manage all published content (images, video and written)
• Design, create and manage promotions and Social ad campaigns
• Deploy basic design skills (Photoshop, HTML, CSS)
• Use digital analytics and metrics software to design post-evaluation decks
• Constant engagement with digital influencers
• Create and conceptualize brand campaigns on digital platforms (websites/social media/ blogs/ mailers/ apps/ digital innovations) and come up with fresh ideas in different campaigns to enhance user engagement

Skills & Qualifications :

• Graduate with 2-6 yrs of experience in Social Media
• Advanced Visual Shooting and Editing Expert in Premiere Pro/Resolve, specifically for 9:16 vertical storytelling
• AI-Native Content. Proficient in AI suites (Midjourney, Runway, Descript and others t) to generate cinematic visuals and trailers
• Data-Driven Creative. Ability to use platform analytics (CTR, retention, shareability) to constantly refine content pillars
• Community building. Engaging and building storytelling community, using them to evangelize the brand
• Strong people leadership and stakeholder management
• Excellent written and verbal communication