Social Media Strategist

Company Description

Founded in 2020, IDIGITALPRENEUR is a thriving EdTech company that has rapidly evolved into a 100 Cr+ global platform for digital skill development and entrepreneurship. With a mission to make practical digital education accessible to all, the company offers implementation-driven programs designed to help individuals succeed in the digital economy. Beyond its education offerings, initiatives like Astitva and the Leadership Conclave foster identity, transformation, and industry-wide collaboration. IDIGITALPRENEUR is dedicated to empowering future-ready digital professionals and entrepreneurs worldwide.

Key Responsibilities

-Plan, create, and publish engaging content across social media platforms including Instagram, LinkedIn, YouTube (short-form), and Facebook

-Write clear, compelling, and brand-aligned captions in line with campaign objectives and content strategy

Coordinate closely with designers and video editors to ensure timely and high-quality content delivery

Manage daily posting schedules, Instagram stories, and basic community engagement (comments and DMs)

-Support the execution of product launches, webinars, events, and campaign-based content

Stay updated with social media trends, platform updates, formats, and best practices

Ensure consistency in brand messaging, tone, and visual identity across all social platforms

Requirements & Skills

-Bachelor's degree in Marketing, Mass Communication, Media Studies, or a related field (preferred)

-0–2 years of experience in social media management or content creation

-Strong written communication skills with a good understanding of brand voice and storytelling

-Basic understanding of social media analytics and performance metrics

-Ability to collaborate effectively with cross-functional teams

-Organized, proactive, and able to manage multiple tasks and deadlines

-Familiarity with tools like Canva, Meta Business Suite, or scheduling platforms is a plus

Why Join IDP

-Work with a fast-growing ed-tech brand impacting thousands of learners

Hands-on exposure to launches, campaigns, and brand-building initiatives

A collaborative, learning-driven work culture