Social Media Strategist

Job Title: Social Media Executive / Strategist

Experience: 13 Years

Location: Sector 43, Gurgaon (Work from Office 5 Days a Week)

Salary: 3 LPA- 4.2 LPA

Immediate joiners preferred

About Us

House of UGC is a fast-growing content studio specializing in high-performing UGC (User Generated Content) videos for D2C brands. We help brands scale through authentic, conversion-driven content tailored for modern digital platforms.

Role Overview

We are looking for a creative and data-driven Social Media Executive/Strategist with 13 years of experience to manage and grow Hxouse of UGC's social media presence. The ideal candidate understands content trends, short-form video strategy, and how to build authority and engagement in the D2C ecosystem. You will be responsible for planning, executing, and optimizing our social media strategy across platforms.

Key Responsibilities

Develop and execute social media strategy aligned with business goals

Manage and grow our presence on platforms like Instagram, LinkedIn, and other relevant channels

Plan monthly content calendars and campaign ideas

Coordinate with the content and UGC production team for timely content publishing

Write engaging captions, hooks, and platform-optimized copy

Track performance metrics and prepare monthly reports with actionable insights

Stay updated with industry trends, platform algorithm changes, and viral formats

Experiment with new content formats to drive engagement and brand positioning

Manage community engagement (comments, DMs, collaborations)

Required Skills & Qualifications

13 years of experience in social media management/strategy (agency experience preferred)

Strong understanding of short-form video platforms (Reels, Shorts, etc.)

Experience working with D2C brands is a plus

Basic understanding of analytics tools and performance tracking

Strong copywriting skills

Creative mindset with strong execution abilities

Interested candidates can apply on- [Confidential Information]