Social Media Strategist

At Gaze & Grow Media, we don't believe social media is just about posting, chasing trends, or trying to go viral for attention.

We believe social media is where a brand learns to speak clearly, consistently, and meaningfully.

We are looking for a Social Media Strategist who thinks beyond templates, captions, and content calendars. Someone who can understand a brand deeply, shape its communication, and manage its presence across multiple platforms with intention.

This role is for someone who can think like a brand strategist, communicate like a storyteller, and execute like someone who understands the responsibility of managing real brands.

You will be working across multiple client accounts, handling strategy, content planning, publishing, coordination, and platform-level execution.

This is not a role limited to Instagram and Facebook.

We are looking for someone who understands how different platforms behave - whether it is Instagram, Facebook, LinkedIn, YouTube, Pinterest, X, or any other platform relevant to a brand's growth.

What We're Looking For

We are looking for someone who:

• Understands social media as a brand-building tool, not just a posting platform.
• Can think visually and strategically at the same time.
• Has emotional depth and can understand the nuance behind a brand, a founder, a service, or a story.
• Knows how to turn ideas, thoughts, emotions, and observations into content directions.
• Can work closely with our designer and content writer to bring concepts to life.
• Understands storytelling - not just as a buzzword, but as a way to make people feel, remember, and connect.
• Doesn't blindly chase trends, but knows when a trend can be meaningfully adapted for a brand.
• Can manage multiple social media accounts with clarity, discipline, and ownership.
• Can handle posting, publishing, scheduling, and basic platform hygiene across different channels.
• Can build content calendars, campaign ideas, reel concepts, carousel structures, caption directions, and creative briefs.

Can study a brand and ask:

1. What does this brand stand for
2. What should people feel when they see it
3. What should the content say without shouting

Key Responsibilities

• Managing multiple client social media accounts.
• Creating monthly content strategies and calendars.
• Planning content across different formats - reels, carousels, static posts, stories, shorts, community posts, and platform-specific content.
• Writing or guiding captions, hooks, post copy, and content directions.
• Coordinating with designers, writers, editors, and founders to execute content.
• Creating clear creative briefs for design and video teams.
• Handling posting, scheduling, publishing, and basic content hygiene.
• Ensuring every brand's feed, tone, and communication remain consistent.
• Studying competitors, category patterns, audience behavior, and platform trends.
• Understanding which platform is right for which brand, and why.
• Tracking basic content performance and using insights to improve future strategy.
• Supporting brand campaigns, founder-led content, and storytelling-led social media plans.

You'll Be a Good Fit If

• You consume content deeply, not passively.
• You notice why some brands feel premium, why some feel generic, and why some stay with people.
• You can balance emotion with structure.
• You enjoy writing, thinking, observing, and decoding human behavior.
• You are comfortable managing multiple accounts without losing attention to detail.
• You understand that each platform has its own language, audience, and rhythm.
• You can work with designers, writers, and founders to shape ideas into strong creative output.
• You care about the why behind content, not just the what.
• You can stay organized with calendars, deadlines, approvals, and publishing schedules.

This Role Is Not For Someone Who

• Only wants to copy trending reels.
• Thinks social media is just Canva posts and captions.
• Cannot explain the thinking behind an idea.
• Needs every brief to be spoon-fed.
• Prioritizes virality over brand consistency.
• Creates content that looks good but says nothing.
• Is uncomfortable managing multiple brands or platforms at once.
• Only understands Instagram and Facebook, but has no curiosity about other digital platforms.

What Matters To Us

• Original thinking.
• Taste.
• Curiosity.
• Emotional intelligence.
• Visual imagination.
• Strategic clarity.
• Platform understanding.
• Account ownership.
• The ability to build brands slowly, intentionally, and beautifully.

How To Apply

Send us your resume, portfolio, and a short note answering:

What makes a social media strategy meaningful

Email: [Confidential Information]

Subject Line: Social Media Strategist Application – [Your Name]

At Gaze & Grow Media, we are not looking for someone who just manages social media.

We are looking for someone who can help brands find their voice, choose the right platforms, and communicate with depth, clarity, and consistency.