Social Media Strategist

Job Title: Social Media Strategist

Department: Marketing

Location: On-site Hyderabad

Reports To: Director of Marketing

Employment Type: Full-Time

Position Overview:

We are seeking a creative and analytical Social Media Strategist to develop, implement, and manage our company's social media strategy. The ideal candidate will enhance brand awareness, drive web traffic, and generate leads by delivering engaging content and campaigns across multiple platforms.

Key Responsibilities:

Develop and implement comprehensive social media strategies aligned with business goals.

Plan, create, and schedule high-quality content across platforms (e.g., Instagram, Facebook, LinkedIn, X/Twitter, YouTube).

Monitor KPIs and performance metrics; generate regular reports with insights and optimization suggestions.

Stay up to date with current technologies and trends in social media, design tools, and applications.

Collaborate with content creators, designers, and other marketing team members to maintain brand consistency.

Manage paid social campaigns including budgeting, audience targeting, and performance analysis.

Engage with followers, respond to queries, and foster community growth.

Track competitor activity and industry trends to inform strategy.

Support influencer marketing efforts and partnerships as needed.

Requirements:

Bachelor's degree in Marketing, Communications, or a related field.

25 years of proven experience in a social media strategist or similar role.

Strong knowledge of social media platforms, trends, and best practices.

Experience with analytics tools (e.g., Google Analytics, Meta Business Suite, Hootsuite, Sprout Social).

Excellent written and verbal communication skills.

Ability to work independently and as part of a team in a fast-paced environment.

Creative thinking with attention to detail and a data-driven mindset.

Experience with basic graphic design or video editing is a plus (e.g., Canva, Adobe Creative Suite).

Preferred Qualifications:

Experience in Advertising & Marketing or related field.

Familiarity with SEO and content marketing strategies.

Understanding of paid social advertising platforms and metrics & Able to give content for branding.

What We Offer:

Competitive salary and benefits

Flexible working hours and remote work options

Career growth and professional development opportunities

Collaborative and supportive team culture

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