Social Media Strategist

Company Description

Delitier & Co. is a global branding and digital-first agency working with lifestyle, F&B, hospitality, beauty, and emerging brands to help them engage their audiences, grow online visibility, and create lasting impact through tailored brand strategy and compelling visual storytelling.

Role Description

This is a full-time, on-site role for a Social Media Strategist, located in New Delhi, India. We are looking for a highly creative and strategic Social Media Strategist to join our growing team. You will work closely with our partners, clients and design team to develop compelling brand narratives, social media strategies, and campaign directions that drive growth and cultural relevance.

This role is ideal for someone who understands branding and social media beyond aesthetics, someone who can connect business goals, consumer psychology, digital trends, and storytelling into strong brand ecosystems.

Key Responsibilities 

Social Media Management & Content Strategy

• Lead the management of client social media accounts, ensuring consistent brand presence and engagement.
• Develop monthly content strategies, calendars, and creative directions aligned with each client's brand objectives.
• Oversee content quality and performance, optimizing for audience engagement and reach.

Client Servicing & Stakeholder Coordination

• Act as the main point of contact for assigned clients, providing strategic guidance and campaign updates.
• Collaborate with stakeholders, including creative, digital, and production teams, to ensure deliverables are completed on time and at the highest standard.
• Maintain strong client relationships through proactive communication and professional Service.

Media Planning & Reporting

• Plan and manage paid media campaigns across social and digital platforms to meet brand and campaign KPIs.
• Monitor, analyze, and report on social media performance, providing actionable insights for optimization.
• Recommend strategies to improve reach, engagement, and ROI for clients digital branding Efforts.

Research, Trends & Insights

• Conduct regular research on market trends, consumer behavior, and emerging platforms to enhance clients digital branding strategies.
• Provide strategic recommendations backed by data and industry insights to keep client brands relevant and competitive.

Marketing Support  

• Work closely with the CEO to support client pitches and new business opportunities.
• Contribute to marketing initiatives, campaigns, and special projects that enhance the agency's visibility and growth.
• Support cross-functional teams in developing impactful proposals and presentations.

Team Collaboration & Leadership 

• Guide junior team members and interns to execute content and branding tasks effectively.
• Ensure that all project timelines and deliverables are met while upholding the company's
• creative and strategic standards.

Requirements

• 2–3 years of experience in branding, strategy, marketing, advertising, or related fields
• Strong understanding of social trends, consumer behavior, and digital culture
• Excellent storytelling, communication, and presentation skills
• Ability to project manage and liasie with client and stakeholders to ensure timeline and delivery is met.
• Experience in agency environments is a plus
• Knowledge of social media, content strategy, and digital marketing
• Strong research and analytical thinking skills
• Passion for content, design, branding, wellness, lifestyle, and emerging trends

Why Join Us

• Work with exciting regional and international brands
• Be part of a creative and collaborative team environment
• Opportunity to shape brands from the ground up