Social Media Strategist, Commercial Marketing

About the Role

We're looking for a Social Media Strategist to build and scale Condé Nast India's B2B content engine.This person will own the full loop - strategy, creative, execution, and performance, to position Condé Nast India as a thought leader among brand marketers, media buyers, and industry stakeholders.

Key Responsibilities

• Own the B2B content calendar and posting strategy across LinkedIn and Instagram
• Translate business priorities (brand studio work, events, research, leadership visibility) into platform-native content
• Conceptualize and create/co-create content — carousels, reels, short-form video, static posts, thought-leadership posts
• Write sharp, on-brand copy for captions, hooks, and executive/leadership posts
• Track, analyze, and report on performance (reach, engagement, follower quality, lead/inbound signal) and iterate based on data
• Stay ahead of platform algorithm changes, formats, and B2B content trends; bring in fresh ideas proactively
• Collaborate with design, sales, and leadership to source content
• Manage content approvals, publishing cadence, and community engagement/moderation

Skills & Experience Required

1. Creative & Content Making

• Strong eye for visual storytelling; comfortable briefing designers or creating content independently Deep, hands-on understanding of LinkedIn and Instagram — algorithm behaviour, format performance, native features
• Knows how B2B content differs from B2C — tone, cadence
• Sharp copywriting skills, able to write for both feed and executive voice
• Ability to spot trends and adapt them for a B2B context

2. Platform Understanding

• , and audience behaviour
• Familiarity with the Luxury/media/advertising/marketing industry ecosystem is good to have

3. Strategy & Planning

• Ability to build a content calendar tied to business goals, not just post frequency
• Understands funnel thinking — awareness vs. engagement vs. lead-driving content

4. Performance & Analytics

• Comfortable with native analytics (LinkedIn Analytics, Meta Business Suite)
• Can read data and translate it into actionable next steps, not just report numbers
• Understanding of how social performance ties to broader marketing/business KPIs

5. Other

• 2–3 years of relevant experience, preferably in B2B, media, or a fast-paced content/marketing environment
• Strong project management and stakeholder coordination skills