Social Media Strategist

About Us :

Curio Cottage is a Mumbai-based legacy jewelry brand known for timeless designs, statement pieces, and artisanal craftsmanship. With over 90K followers on Instagram, we're now looking to elevate our digital presence and build an emotionally connected, engaged community online.

Role Overview :

We're looking for a strategic and creative Instagram & Content Marketing Specialist who can revamp our Instagram strategy, drive organic engagement, and bring warmth, story, and personality to our digital

Key Responsibilities :

Content Planning & Execution

• Develop and manage a monthly Instagram content calendar (posts, reels, carousels, stories).
• Create and repurpose content tailored for Instagram: styling tips, BTS, storytelling, tutorials.
• Ideate and post engaging Reels and interactive Stories with polls, quizzes, sliders, etc.
• Write clear, warm, and brand-aligned captions with effective CTAs and hashtags.

Content Creation

• Coordinate or lead basic product shoots and BTS (phone-based content is okay).
• Capture short-form videos (Reels, 360° product spins, styling sessions).
• Source and curate User-Generated Content (UGC) from customers and influencers.

Community & Engagement

• Monitor DMs, comments, and UGC—respond and engage daily.
• Collaborate with influencers, stylists, or micro-creators for content and reach.
• Run occasional contests, styling challenges, or UGC campaigns.

Skills & Requirements

• 1-3 years of hands-on experience managing Instagram for a lifestyle, fashion, or jewelry brand.
• Solid understanding of Instagram algorithms, Reels strategy, content hooks, and engagement trends.
• Strong visual sense + content planning mindset. (Basic editing on Canva, InShot, or CapCut is a plus.)
• A great eye for jewelry and styling, and love for homegrown Indian brands.
• Excellent written English and communication skills.
• Bonus: experience working with marketplaces like Nykaa Fashion, Pernia's Pop-Up, or similar.

Why Join Us

• Be part of a legacy Indian jewelry label with decades of heritage.
• Shape the next phase of our brand's online journey.
• Work in a creative, close-knit team that values both tradition and innovation.

Job Types: Full-time, Permanent

Schedule:

• Day shift

Location :

• Santacruz West, Mumbai, Maharashtra

Email your CV and Portfolio to [Confidential Information]