Social Media Strategist

Job Profile: Social Media Strategist

Location: Mumbai

About Rewiz & Catalyst Design

Rewiz (the creative design arm of Catalyst Design) is a retail-focused design and fabrication company transforming how brands express themselves in physical and digital spaces.

With over a decade of expertise in retail design, VM, brand communication, fabrication, production, and experiential environments, we work with leading global and Indian brands such as Nike, Adidas, RIL Brands, Calvin Klein, Tommy Hilfiger, Arvind Brands, US Polo Assn, and many more.

We are expanding our brand presence and seeking a Social Media Strategist who can elevate the digital identity of both Rewiz and Catalyst Design.

Role Overview

We are looking for a creative, analytical, and brand-smart Social Media Strategist to lead our digital presence across platforms.

You will shape our online voice, build content narratives that reflect our craftsmanship and design philosophy, and grow an engaged design- and retail-focused audience.

This is a full-time role for immediate joiners.

Key Responsibilities

• Develop and execute a holistic social media strategy for Rewiz & Catalyst Design across Instagram, LinkedIn, and other relevant platforms.
• Plan, create, and curate content that highlights retail design, store rollouts, fabrication work, case studies, behind-the-scenes, designer stories, and brand projects.
• Collaborate with design teams to convert projects, renders, installations, and on-site builds into compelling digital stories.
• Manage daily posting, scheduling, and community interactions—responding to comments, DMs, and engagement opportunities.
• Track and analyze performance metrics, optimize content strategy, and generate monthly insights.
• Stay updated on platform trends, new features, and best practices within the design, retail, and creative industry.
• Coordinate with marketing, founders, and creative teams to align content with brand objectives and business goals.
• Support paid promotions (if required) for targeted reach, brand visibility, and lead generation.

Qualifications

• Proven experience as a Social Media Strategist / Manager, preferably within design, architecture, retail, creative agencies, or lifestyle brands.
• Strong understanding of Instagram, LinkedIn, and content formats suited for B2B storytelling.
• Ability to conceptualize and execute aesthetic, design-driven content—videos, reels, photos, carousels, and project showcases.
• Familiarity with social media analytics tools (Meta Insights, Creator Studio, Hootsuite, Buffer, etc.).
• Creative thinking and strong copywriting skills with an eye for design.
• Basic understanding of paid social ads is a plus.
• Ability to work in a fast-paced environment and collaborate across multiple teams.