About the Role
We're looking for a Social Media Specialist who lives and breathes digital storytelling someone who can create, curate, and execute content that connects emotionally and visually.
This role blends strategy + aesthetics + analytics, and covers three verticals of our ecosystem:
- Benison Event Co. luxury event design & dcor brand (elegant, aspirational, design-driven tone)
- Link District experiential networking property for creators & entrepreneurs (youthful, vibrant, community-driven tone)
- Club 30 a lifestyle circle for under-30 professionals (cool, aspirational, conversational tone)
Key Responsibilities
1. Content Creation & Curation
- Plan and execute monthly content calendars for all three brands.
- Ideate and write captions, hooks, and storylines aligned with brand tone and campaign goals.
- Collaborate with the design & video teams to create visually cohesive posts (reels, carousels, stories, campaigns).
- Stay on top of trends, audio, and formats suitable for each page's vibes
2. Strategy & Execution
- Develop content strategies that reflect each brand's audience from luxury event clients to Gen Z creators.
- Coordinate shoots (pre-production to posting) ensuring content relevance and visual consistency.
- Schedule and publish across platforms (Instagram, LinkedIn, YouTube, Threads, etc.) using tools like Meta Suite or Later.
- Engage with audiences through comments, DMs, polls, and stories build an active digital community.
3. Analytics & Optimisation
- Track reach, engagement, and growth metrics; identify what's working.
- Use data insights to tweak strategies for each brand monthly.
- Keep a pulse on competitor pages and new algorithm updates.
4. Brand Building & Campaigns
- Work with the Founder and Marketing Head to conceptualize social campaigns, influencer tie-ups, collaborations, and live event coverage.
- Develop micro-content and storytelling ideas that merge all three brands ethos aesthetics meets authenticity meets engagement.
What We're Looking For
- A storyteller with a designer's eye and a marketer's brain.
- Proficient in Canva, Meta Business Suite, and comfortable briefing designers/video editors.
- Understanding of Instagram, LinkedIn, and Reels trends.
- Basic photo/video editing skills (CapCut, InShot, or Premiere Rush are a plus).
- Excellent written English; Gujarati/Hinglish flair is a bonus.
- Self-starter who thrives in a creative, fast-paced environment.
Why Join Us
You'll be part of a team that's building ideas, not just brands from styling weddings and large-scale Garba nights to shaping Ahmedabad's most creative communities. No two days will look the same. You'll learn how to design, strategize, and storytell across experiences that merge art, culture, events, and digital identity.
