Social Media Strategist

Company Description ARIISTON INDIA is a growing organization based in Mumbai, focused on delivering high-quality products and services to diverse clients across India. The company values innovation, customer-centric solutions, and strong brand presence in the market. Team members are encouraged to bring fresh ideas, collaborate across functions, and contribute to sustainable business growth. ARIISTON INDIA promotes a professional, inclusive work environment where individuals can develop their skills and build long-term careers.

• Job Description: Social Media Executive
• Position: Social Media Executive
• Vacancies: 2
• Experience: 2–3 Years
• Location: Near Saki Naka, Mumbai
• Employment: Full-time

• About the Role

We are looking for a Social Media Executive who understands social media beyond just posting content. You will be responsible for managing day-to-day social media activities, coordinating content, building communities, and helping grow our brand presence across platforms.

Key Responsibilities

Manage day-to-day social media activities across Instagram, Facebook, YouTube & other relevant platforms

As a part of the Social Media team, you will be expected to create content independently based on current trends, formats, memes, sounds and relevant cultural moments not just coordinate or publish content.

Plan and execute the monthly social media content calendar

Coordinate with the Creative, Content, Influencer and Marketing teams for content execution

Publish posts, Reels, Stories and other content as per the calendar

Track social media trends, formats, sounds, memes and cultural moments

Develop ideas for Reels, Stories, engagement content and social-first campaigns

Manage community engagement comments, DMs, mentions and tags

Coordinate with influencers/creators for social media content

Monitor social media performance and prepare weekly/monthly reports

Track key metrics such as reach, engagement, views, followers and traAic

Identify what content is working and recommend improvements

Maintain consistency in brand tone, visual language and communication

Support launches, campaigns, events and other marketing activities

Stay updated with competitors and identify opportunities for the brand to stand out

What We're Looking For

2–3 years of experience in social media management/execution

Strong understanding of Instagram and Reels

Good understanding of current social media trends and internet culture

Strong content sense and ability to identify what will work on social

Good communication and coordination skills

Ability to manage multiple tasks and deadlines

Basic understanding of social media analytics and insights

Experience working with fashion, lifestyle, D2C, youth or consumer brands is a plus

Someone who is proactive, creative and willing to experiment

Preferred Skills Must Have:

Instagram and social media platform knowledge

Reels & Stories

Content planning

Social media management

Community management

Trend research

Basic analytics

Good to Have:

Influencer coordination

Copywriting

Canva / basic creative tools

YouTube Meta Business Suite

Social listening tools

What You'll Get

Opportunity to work closely with a growing fashion/lifestyle brand

Exposure to brand building, content, influencers, campaigns and community

Opportunity to work on new social media IPs and creative formats

Fast-paced environment with freedom to experiment and bring new ideas

Location: Near Saki Naka, Mumbai

Experience: 2–3 Years

Vacancies: 2

A practical social media assignment will be shared with shortlisted candidates as part of the selection process to assess content thinking, creativity and understanding of social media. To Apply: Share your CV along with your Instagram/social media portfolio or examples of pages/content you have managed.