Social Media Specialist

Job Description :

Work Schedule

Environmental Conditions

How will you make an impact

We are looking for a skilled and creative Social Media Specialist to join our Digital Channel Strategy team in our Global Downstream Marketing organization. This role will focus on driving social media campaigns for B2B and B2C audiences. The Social Media Specialist will manage day-to-day campaign execution, paid media management, and reporting, ensuring that content and ads are delivered on time, on brand, and optimized for performance.

The ideal candidate has a solid foundation in paid and organic social media, with proven experience managing campaigns across multiple platforms and delivering measurable results.

What will you do

• Work closely with the Social Media Strategist to implement, manage, and optimize paid and organic social media campaigns, ensuring alignment with business goals
• Provide insights and recommendations to improve ROI, engagement, and campaign effectiveness
• Support the Social Media Strategist in preparing reports for business partners and leadership
• Stay current on social media standards, trends, and platform updates to inform campaign execution
• Contribute ideas for testing and improving social media campaigns

Keys to Success:

Education

• Bachelor's or Associate's degree in digital marketing, marketing, or a related field

Experience

• 3-5 years of experience in social media or digital marketing
• Experience building, implementing, and scaling impactful social media programs (organic and paid)
• Familiar with social media KPIs/analytics and ability to interpret performance data
• Proficient using Meta Ads Manager, LinkedIn Campaign Manager, YouTube, and various social ad platforms
• Proven track record of creating, optimizing and reinventing campaigns to constantly improve results
• Experience with analytics tools (e.g. PowerBI, Adobe Analytics)

Preferred

• Experience implementing campaigns in global or multi-regional context
• Basic knowledge of creative requirements for paid media (ad specs, standard methodologies)
• Hands-on experience with social media management tools (e.g., Sprinklr)
• Familiarity with SEO and content marketing strategies
• Enthusiasm for testing, learning, and staying on top of digital trends

Knowledge, Skills, Abilities

• Excellent English written and verbal communication skills
• Excellent organizational skills with the ability to manage multiple campaigns simultaneously
• Ability to effectively present to business partners
• Strong time management, organizational, planning and prioritization skills
• Use data and dashboards to inform our team with keen insights on improving critical metrics
• Teammate with a positive attitude who is prepared to focus and commit to accomplish business objectives
• Attention to detail

Benefits

We offer competitive remuneration, annual incentive plan bonus, healthcare, and a range of employee benefits. Thermo Fisher Scientific offers employment with an innovative, forward-thinking organization, and outstanding career and development prospects. We offer an exciting company culture that stands for integrity, intensity, involvement, and innovation!