About Owvie:
Owvie is a content-driven, app-based startup, created with a mission to provide children with safe, meaningful and enriching digital experiences. Designed specifically for young learners, Owvie brings together high-quality stories, interactive content and educational tools that spark curiosity, creativity and imagination. Owvie is building a trusted platform where children can learn, explore and engage in a secure digital environment. The app combines entertainment with learning through thoughtfully crafted content, ensuring a balanced and positive screen-time experience.
Owvie is set to launch in both India and the USA, marking an exciting step toward becoming a global platform for children's digital growth and creative development. Backed by a passionate team and a strong vision, Owvie aims to redefine how children interact with digital content safe, smart and inspiring.
Role Overview: We are looking for a strategic, data-driven, and creative Social Media Manager who can lead Owvie's digital growth. The ideal candidate should know how to strategize, scale social media channels, build communities and drive influencer-led visibility, not just manage posting. This role requires strong understanding of platform algorithms, content strategy, and growth planning.
Key Responsibilities
Social Media Strategy & Growth
- Develop and execute a full-funnel social media growth strategy for Instagram, YouTube, Facebook & other platforms.
- Define platform-wise content approach, tone and positioning.
- Optimize posting times, formats, and content structures for maximum reach and retention.
- Plan growth roadmaps and execute strategies that drive followers, reach and engagement.
- Conduct regular competitor benchmarking and trend forecasting.
Content Planning & Management
- Build monthly and weekly content calendars aligned with brand objectives.
- Oversee creation of reels, short-form videos, educational content and engagement-driven posts.
- Guide designers and video editors on creative direction, themes and brand voice.
- Ensure consistent visual identity and messaging across platforms.
Influencer Marketing
- Create influencer strategies that support growth, awareness, engagement and app adoption.
- Identify, evaluate, and collaborate with nano, micro and macro influencers.
- Manage influencer pipelines, briefs, negotiations and content approvals.
- Run structured seeding and UGC campaigns to build trust and visibility.
Campaign Management
- Conceptualize and execute campaigns for product launches, announcements and brand initiatives.
- Track campaign performance, optimize mid-campaign and report insights.
- Leverage social listening to identify new opportunities and refine strategy.
Community Building & Engagement
- Build, nurture, and engage an online community aligned with Owvie's mission.
- Respond to messages, comments and interactions promptly and professionally.
- Implement engagement-focused initiatives (polls, Q&A, challenges, contests).
Analytics & Reporting
- Track KPIs: follower growth, engagement rate, reach, shares, retention and campaign performance.
- Prepare weekly/monthly dashboards with insights and recommendations.
- Use data to continuously improve content quality and platform growth.
Requirements
- 24 years of experience as a Social Media Manager or Social Media Strategist. Proven experience in strategizing and growing social media pages (mandatory).
- Hands-on experience with influencers, creators and UGC collaborations. Proficiency in analytics tools
Creative thinker with strong communication and storytelling skills. Bachelor's degree in Marketing, Mass Communication, Media or related field (preferred).
