About Acropink
Acropink is a forward-thinking digital marketing company dedicated to helping brands build meaningful connections with their audiences through innovative strategies and creative excellence.
The Role
We're seeking a dynamic Social Media & PR Manager to lead our brand communications, social media strategy, and public relations efforts. This role requires a creative storyteller who can amplify our brand voice while building strategic relationships that elevate Acropink's presence in the digital marketing landscape.
Key Responsibilities
Social Media Strategy & Management
- Develop and execute comprehensive social media strategies across all platforms (LinkedIn, Instagram, Twitter, Facebook, TikTok) to increase brand awareness and engagement
- Create, curate, and manage high-quality content that resonates with target audiences and showcases Acropink's expertise
- Monitor social media trends, platform updates, and competitor activities to identify opportunities for innovation
- Manage social media calendar, ensuring consistent posting schedules and campaign alignment
- Analyze performance metrics and provide actionable insights to optimize content strategy and ROI
Public Relations & Brand Communications
- Build and maintain relationships with media contacts, journalists, industry influencers, and key stakeholders
- Develop and distribute press releases, media kits, and thought leadership content
- Secure media coverage and speaking opportunities for company leadership
- Manage crisis communications and protect brand reputation
- Coordinate with internal teams to identify newsworthy stories and case studies
Content Creation & Brand Voice
- Craft compelling copy for social posts, press releases, blog articles, and marketing collateral
- Ensure consistent brand voice and messaging across all communication channels
- Collaborate with the creative team to develop visual content that supports campaigns
- Create engaging multimedia content including videos, graphics, and interactive posts
Community Engagement
- Foster meaningful relationships with followers, clients, and industry communities
- Respond to comments, messages, and inquiries in a timely and professional manner
- Identify and engage with brand advocates and potential collaboration opportunities
- Monitor online conversations about the brand and industry to inform strategy
Campaign Management
- Plan and execute integrated social media and PR campaigns that support business objectives
- Coordinate product launches, company announcements, and special initiatives
- Track campaign performance and prepare detailed reports for stakeholders
- Manage social media advertising budgets and paid promotion strategies
Industry Positioning
- Position Acropink as a thought leader in the digital marketing space
- Organize and promote webinars, workshops, and industry events
- Develop partnerships with complementary brands and industry organizations
- Stay ahead of digital marketing trends and best practices
What Success Looks Like
- Measurable growth in social media followers, engagement rates, and brand mentions
- Increased media coverage and positive brand sentiment
- Strong community engagement and brand loyalty
- Successful campaign execution that drives business results
- Enhanced brand visibility and industry recognition
Who You Are
- 4+ years of experience in social media management and public relations, preferably in a digital marketing or agency environment
- Proven track record of developing successful social media strategies and securing meaningful media coverage
- Exceptional writing and storytelling skills with attention to detail
- Strong understanding of social media platforms, analytics tools, and PR best practices
- Experience with social media management tools (Hootsuite, Buffer, Sprout Social) and analytics platforms
- Excellent relationship-building and communication skills
- Creative thinker with the ability to generate innovative ideas
- Crisis management experience and strong decision-making abilities
- Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or related field
- Self-motivated with excellent organizational and time management skills
Bonus Points
- Experience in B2B marketing or agency environments
- Established media contacts and industry relationships
- Knowledge of SEO and content marketing principles
- Experience with influencer marketing and partnership development
What We Offer
- Competitive salary and benefits package
- Opportunity to shape the brand voice of a growing digital marketing company
- Collaborative and creative work environment
- Professional development and growth opportunities
- Flexible work arrangements
How to Apply
Ready to amplify Acropink's story Send your resume, portfolio, and a brief cover letter explaining why you're the perfect fit for this role to [Confidential Information].
- Acropink is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
