Social Media Marketing Specialist

Job Description:

We are seeking an experienced and highly skilled Social Media Marketing Executive to lead and manage our digital advertising campaigns. As a member of our marketing team, you will be responsible for developing and executing comprehensive strategies on various social media platforms. Your expertise in paid advertising, data analysis, and campaign optimization will be essential in driving our online presence and achieving our marketing objectives. If you are a results-driven digital marketer with a deep understanding of both social media advertising, we encourage you to apply for this role.

Roles and Responsibilities:

1. Strategy Development:

- Develop comprehensive digital marketing strategies for various social media platforms in alignment with the overall marketing goals.

- Identify target audiences, campaign objectives, and budget allocations for each channel.

2. Campaign Setup and Management:

- Create, launch, and manage paid advertising campaigns on Facebook, Instagram, Twitter, LinkedIn, and other relevant platforms.

- Continuously optimize campaigns to maximize ROI and achieve performance targets.

3. Keyword and Audience Research:

- Conduct advanced keyword research and audience analysis to refine targeting and ad messaging.

- Implement audience segmentation and personalization strategies for social media campaigns.

4. Ad Creative Development:

- Collaborate with creative teams to develop compelling ad creatives that drive user engagement and conversions.

- Implement A/B testing to refine ad creative and improve click-through rates.

5. Budget Allocation:

- Manage campaign budgets effectively, making strategic adjustments to maximize spending efficiency.

- Monitor daily and monthly spending to ensure adherence to allocated budgets.

6. Landing Page Optimization:

- Collaborate with the web development team to ensure landing pages are optimized for conversion and user experience.

- Ensure landing pages align with ad messaging and calls to action.

7. Analytics and Reporting:

- Utilize analytics tools and platforms to monitor and evaluate campaign performance.

- Prepare regular reports with key performance metrics, insights, and recommendations for optimization.

8. Conversion Tracking:

- Implement and maintain conversion tracking to measure the impact of advertising campaigns on business goals.

- Identify and address conversion bottlenecks.

9. Competitive Analysis:

- Stay informed about industry trends and competitive strategies to identify opportunities for improvement.

- Benchmark campaign performance against competitors.

10. Team Leadership:

- Mentor and guide junior marketing executives in campaign planning and execution.

- Foster a collaborative and high-performance work environment.

Qualifications:

- Bachelor's degree in marketing, business, or a related field (preferred).

- 2+ years of experience in digital marketing with a focus on social media advertising.

- In-depth knowledge of advertising platforms, including Facebook Ads Manager, and other social media advertising tools.

- Strong analytical skills and proficiency in data analysis tools.

- Exceptional written and verbal communication skills.

- Advanced knowledge of A/B testing and conversion rate optimization.

- Demonstrated leadership skills and the ability to drive marketing initiatives to success.

As a Social Media Marketing Executive, you will lead the charge in developing and executing high-impact digital advertising strategies. Join our team, leverage your expertise, and drive the success of our online marketing efforts. This role offers the opportunity to make a significant impact on our digital presence and business growth.