Social Media Marketing Specialist

Company Description

Volar Fashion is a globally connected fashion house specializing in women's footwear, Apparel, handbags and sunglasses, with over 20 years of expertise. The company combines artisanal craftsmanship with trend-focused design, supported by integrated operations from concept to retail and digital commerce. Volar Fashion serves as the manufacturer for Rag & Co and the exclusive distributor for London Rag in India and international markets. With a global network spanning the United States, Southeast Asia, Dubai, and the United Kingdom, the company is dedicated to creating quality, sustainably sourced products.

Company: Volar Fashion Pvt. Ltd.

Location: Kandivali West, Mumbai (Work from Office)

Experience: 3–5 years

Role Overview

We are looking for a Social Media Marketing Executive with strong fashion sensibility, digital marketing expertise, and international market exposure to manage and execute our digital presence. The role requires a balance of content, performance marketing, and global trend awareness.

Key Responsibilities

• Plan and execute social media content across Instagram, Facebook, Tiktok, Pinterest & YouTube

• Own content calendar, reels, and campaign execution

• Translate global fashion trends into brand-relevant content

• Assist in photoshoots, styling, and creative direction

• Execute and optimize paid digital campaigns (Meta Ads, etc.) and track performance metrics

• Manage influencer collaborations (India + international exposure preferred)

• Align social media with website, product launches, and overall digital marketing campaigns

Requirements

• 4+ years of experience in Social Media Marketing & Digital Marketing

• Experience in fashion / lifestyle / D2C brands

• Strong understanding of the fashion industry and international trends

• Exposure to global markets, audiences, or fashion sensibilities

• Hands-on experience in performance marketing / paid ads is preferred

• Proficiency in content creation, reels, and campaign execution

Skills

• Social Media Marketing (SMM)

• Digital Marketing

• Content Creation & Copywriting

• Influencer Marketing

• Paid Ads (Meta preferred)

• Basic analytics & reporting