Key Responsibilities
- Setting up a customer focused tele-calling centre and team laser focused on solving for the needs of the customer and maximising lead to issuance conversion rates
- Understand digital marketing fundamentals and drivers and being able to collaborate with the marketing team to optimise and refine quality of leads generated
- Have a strong understanding of the market trends and customer needs and collaborate with the product team to create compelling differentiated propositions for the D2C channel
- Collaborate with marketing, product, and technology teams to reimagine and continuously optimize the online customer buying journey, to build the best-in-class journey in the market
- Lead, mentor, motivate, inspire, engage and manage a team of ecommerce and telesales professionals to go the extra mile, display empathy at their core, understand customer needs and recommend suitable solutions.
- Monitor sales performance, and leverage data and analytics to implement continuous improvements, maximise conversion rates and achieve operational excellence.
- Ensure compliance with regulatory requirements and maintain high standards of customer service.
Qualifications and Skills
- Bachelor s degree in business, Marketing, or a related field; MBA preferred.
- Minimum of 12-15 years of experience in ecommerce and telesales, with at least 3 years in a leadership role.
- Proven track record of driving sales and customer engagement in the health insurance sector.
- Strong analytical and problem-solving skills.
- Excellent communication and interpersonal abilities.
- Proficiency in digital marketing tools and CRM systems.
- Ability to thrive in a fast-paced and dynamic environment.
