Social Media Marketing Specialist

Job Description

About the job: Social Media Marketing & Community Management Specialist

(US eCommerce Brands – Instagram, Facebook, TikTok & YouTube)

Preferred Locations:

Peru, India, Brazil, United States, Argentina, Philippines, Thailand

Opportunity Type: Remote

Experience: 3–5 years

Salary:$500–$600/month, based on experience

Expected Notice Period: 2 to 4 Weeks or Immediate joiners are prioritized.

What do you need for this opportunity

Primary Skills

• Instagram Marketing
• Facebook Marketing
• TikTok Marketing
• YouTube Marketing
• Social Media Strategy
• Community Management
• Meta Ads Manager
• TikTok Ads
• YouTube / Google Ads
• Paid Social Advertising
• eCommerce Marketing
• Content Distribution & Publishing
• Content Calendar Management
• Audience Targeting & Retargeting
• Campaign Optimization
• Social Media Analytics & Reporting
• Short-form Video Marketing
• US Market Understanding
• Client & Project Management

Assessment

Role-based assessment covering Social Media Strategy, eCommerce Marketing, Content Distribution, Community Management, Paid Advertising, Analytics, Campaign Optimization, and Client Communication.

Required Qualifications

• Proven experience managing social media for eCommerce, D2C, retail, consumer product, or lifestyle brands.
• Hands-on experience with Instagram, Facebook, TikTok, and YouTube, including publishing, engagement, and paid promotion.
• Strong experience with Meta Ads Manager, with working knowledge of TikTok and YouTube / Google advertising.
• Ability to take existing images, videos, animations, and product content and determine how, where, and when they should be used across social platforms.
• Experience managing multiple brands or social media accounts simultaneously.
• Strong understanding of content calendars, audience targeting, retargeting, campaign testing, and performance optimization.
• Understanding of metrics such as reach, engagement, CTR, CPC, CPA, CPM, ROAS, conversions, traffic, and sales.
• Good understanding of US social media trends, eCommerce customer behavior, platform algorithms, and competitor activity.
• Strong communication, analytical, organizational, and project-management skills.

Roles & Responsibilities

• Manage social media activity across multiple eCommerce brands on Instagram, Facebook, TikTok, and YouTube.
• Develop and maintain content calendars, publishing schedules, promotional campaigns, and product-launch plans.
• Take content produced by the creative team and determine the best platform, format, timing, caption, audience, and promotional approach.
• Repurpose content into posts, Reels, Stories, TikTok videos, YouTube Shorts, and other short-form formats.
• Manage comments, likes, audience interactions, engagement, and community responses.
• Identify opportunities for timely content based on products, launches, events, operations, and brand activity.
• Plan, launch, monitor, and optimize paid social advertising campaigns across Meta, TikTok, and YouTube.
• Manage prospecting, retargeting, lookalike audiences, website visitors, video viewers, and existing customers.
• Test different creatives, hooks, captions, audiences, placements, objectives, and calls to action.
• Analyze performance to identify winning content, messaging, formats, audiences, and growth opportunities.
• Work with designers, video editors, copywriters, 3D artists, eCommerce teams, and account managers to recommend new content.
• Conduct competitor, trend, hashtag, and platform research relevant to the US market.
• Coordinate social campaigns with product launches, promotions, Amazon, Shopify, inventory, and sales priorities.
• Manage ad budgets and help improve reach, traffic, engagement, conversions, and ROAS.
• Prepare regular performance reports and communicate results, insights, recommendations, and next steps.
• Manage client feedback, approvals, campaign changes, and deliverables within agreed timelines.
• Stay updated on platform changes, algorithms, advertising products, and social media trends.

Key Performance Areas

• Social media reach and engagement
• Follower and audience growth
• Community engagement
• Website traffic from social media
• Leads and eCommerce conversions
• Paid advertising ROAS
• Cost per acquisition
• Content performance
• Video views and watch time
• Campaign optimization
• Advertising budget efficiency
• Client satisfaction
• Reporting and insights
• On-time content and campaign execution

Benefits

• Opportunity to work with US-based eCommerce brands and international clients.
• Hands-on exposure to Instagram, Facebook, TikTok, YouTube, Meta Ads, TikTok Ads, and Google Ads.
• Work closely with designers, video editors, copywriters, 3D artists, eCommerce specialists, and account managers.
• Opportunity to manage multiple brands and product categories.
• Exposure to both organic social media growth and paid performance marketing.
• Work with high-quality product visuals, animations, videos, eCommerce assets, and short-form content.
• Fast-paced environment with opportunities for professional growth.
• Exposure to emerging technologies in eCommerce, AI, 3D visualization, AR, and digital marketing.

About Tulfa

Tulfa Inc. is an American multinational corporation that designs and develops eCommerce shopping solutions for brands, retailers, and manufacturers. Headquartered in Chicago, Illinois, the company works with global brands to create next-generation digital shopping experiences using eCommerce, 3D visualization, Augmented Reality, Extended Reality, AI, and other emerging technologies.

At Tulfa, our teams work across eCommerce operations, Amazon content, digital marketing, product visualization, 3D, AI, social media, and interactive shopping experiences.

To be considered for this position

Please forward your resume and relevant social media portfolio / case studies to:

[Confidential Information]

Please include links to social media accounts or campaigns you have managed, with results where available.

If you are ready for a new challenge in social media marketing, eCommerce, community management, and performance advertising, with the opportunity to work with international brands and US audiences, we would like to hear from you.