Social Media Marketing Specialist

Key Responsibilities

• Strategy & Planning: Develop and execute comprehensive digital marketing strategies aligned with business objectives.
• Campaign Management: Plan, execute, and monitor digital marketing campaigns across SEO/SEM, paid search, email marketing, social media, and display advertising.
• Analytics & Reporting: Track, analyze, and report campaign performance using Google Analytics and other relevant tools, focusing on ROI, KPIs, and campaign effectiveness.
• Team & Budget Management: Manage marketing budgets, coordinate with internal teams and external agencies, and collaborate with cross-functional departments to achieve business goals.
• Conversion Rate Optimization: Optimize user journeys, marketing funnels, landing pages, and website performance to improve engagement and conversion rates.
• Client Communication & Coordination: Interact with clients to understand their requirements, present marketing strategies, share campaign updates, and communicate performance insights effectively.

Skills Required

• Strong interpersonal and client relationship management skills.
• Excellent presentation and communication skills.
• Strong understanding of digital marketing terminology, concepts, and the overall digital ecosystem.
• Knowledge of digital marketing channels, including SEO, SEM, paid advertising, email marketing, and social media marketing.
• Ability to interpret campaign data, analyze performance metrics, and recommend optimization strategies.
• Strong analytical, coordination, and problem-solving skills.