Social Media Marketing Specialist

• Plan, develop, and execute social media strategies across LinkedIn, Instagram, YouTube, and Telegram.
• Create platform-specific content and campaigns tailored to students, parents, educators, and the tech ecosystem.
• Write compelling, on-brand copy for posts, captions, and campaigns that align with Alta's vision and tone.
• Conceptualise visual assets including static posts, reels, short videos, carousels, and PPT/PDF content and work along graphics and video team.
• Actively manage social media communities by responding to comments, messages, and interactions in a timely and thoughtful manner.
• Track, analyse, and report performance metrics across platforms to evaluate campaign effectiveness.
• Share actionable insights and recommendations to continuously optimize content and engagement.
• Ensure consistency and alignment across all social media touchpoints while experimenting with new formats and trends.

Requirements

• 2–3 years of proven experience as a Social Media Executive or in a similar role.
• Strong understanding of LinkedIn, Instagram, YouTube, and Telegram content strategies.
• Ability to balance creativity with data-driven decision making.
• Experience using social media analytics and reporting tools.
• Excellent written and verbal communication skills.
• Understanding and decent knowledge in graphic design tools and basic video editing software.
• Ability to work independently while collaborating closely with marketing, content, and leadership teams.