Social Media Marketing Specialist

Company Description

Since its inception in 1974, Samurai has become India's leading manufacturer of furniture and rugs, founded by Mr. Tara Goel. Based in Rajasthan, the company operates multiple advanced factories and is supported by a team of over 600 employees, including 200 women. Dedicated to design-driven innovation and sustainable practices, Samurai delivers high-quality, stylish, and environmentally conscious products. Combining tradition with innovation, Samurai remains committed to creating exceptional craftsmanship and positively impacting its community.

Role Description

This is a full-time, on-site role for a Social Media Marketing Specialist, based in Jaipur. The individual will be responsible for developing and implementing social media strategies across platforms, creating engaging and relevant content, and monitoring campaign performance. Additional responsibilities include collaborating with the marketing team to align digital marketing strategies, engaging with the online community, and identifying trends to enhance brand visibility and growth.

We are seeking a Social Media Specialist who understands that in the premium market, less is more. You will be responsible for maintaining a digital presence that feels like a private gallery or a boutique showroom. This role requires an obsession with detailfrom the kerning of our typography to the color grading of our cinematography. You will speak to a sophisticated audience of interior designers, architects, and high-net-worth collectors.

Elevated Responsibilities

• Cinematic Content Creation: Move beyond trends to create evergreen, high-fidelity video. Think Short Documentaries on the artisans, the origin of the materials, and the Sartorial details of the furniture.
• Aesthetic Curation: Maintain a Grid and Feed that functions as a high-end mood board. You will prioritize brand prestige over viral engagement.
• The Niche Narrative: Deep-dive into the Why. You will write long-form, thoughtful captions that discuss design history, architectural movements, and the soul of a room.
• Whitelove/White-Glove Community Management: Engage with high-profile followers and industry leaders with extreme professionalism. You are a brand ambassador, not just a moderator.
• Pinterest & Editorial SEO: Focus on Discovery by Aesthetic. You will optimize for high-intent keywords like Bespoke Walnut Credenza rather than generic Home Decor.
• Collaborations: Manage relationships with tastemaker influencers and niche design publications (e.g., Architectural Digest, Dezeen, Wallpaper*)