Social Media Strategy: Develop and execute comprehensive growth strategies for social media channels such as Facebook, Instagram, LinkedIn, Twitter, Pinterest, TikTok, and YouTube to increase brand awareness, engagement, and follower growth.
Performance Analytics & Optimization: Monitor social media metrics using tools such as Google Analytics, Search Console, Facebook Insights, TikTok Analytics, and more to improve performance.
Content Strategy & Planning: Collaborate with teams to create a content calendar and high-performing content that aligns with the brand's voice, driving audience engagement and growth.
Audience Growth & Engagement: Use growth hacking techniques and engagement tactics like contests, influencer partnerships, and user-generated content to increase organic followers.
Paid Media Strategy: Work with the paid media team to develop and optimize paid social media campaigns (Meta Ads, LinkedIn Ads, TikTok Ads, Google Ads) to boost traffic and drive conversions.
Hashtag & SEO Optimization: Conduct in-depth hashtag research, trend analysis, and SEO optimization for social posts to increase discoverability and reach on platforms.
Trend Analysis: Stay updated withthe latestsocial media trends, algorithm changes, and emerging platforms. Make recommendations on how to adapt strategies to stay ahead of the curve.
Experimentation & A/B Testing: Develop and implement A/B testing plans for content, formats, and posting schedules to determine the best strategies for maximizing growth.
Campaign Reporting: Generate regular reports on campaign performance, follower growth, and engagement metrics. Present actionable insights to stakeholders.
Client Communication: Conduct regular client calls for project updates, gather requirements, and provide feedback. Manage client communications through email, slack, and other channels.
Project Coordination: Coordinate with internal teams such as business development executives (BDE), social media, design, and content teams to manage timelines and deliverables.
Social Media Management & Content Creation: Oversee the creation and scheduling of social media content calendars across platforms including Facebook, Instagram, YouTube, LinkedIn, Twitter, Pinterest, and TikTok. Conduct hashtag research and quality engagement to ensure maximum visibility. Develop and execute influencer marketing strategies.
Copywriting & Content Strategy: Write compelling ad copies and social media captions to ensure cohesive and engaging messaging.
Paid Advertising: Set up and manage advertising campaigns on Google Ads, Meta Ads, LinkedIn, and TikTok.
Funnel & CRM Management: Manage CRM systems and funnel setups usingtools likeGo High Level, Systeme, and Clickfunnels. Configure tags, pixels, and conversion tracking for campaigns.
Conversion Tracking: Set up Merchant Center shopping listings and ensure accurate product tagging. Monitor and optimize conversion setups toensureprecise data tracking.
Analytics & Reporting: Track and report campaign performance using tools like Google Analytics, Google Search Console, Facebook Insights,andTikTok Analytics, etc. Provide regular updates on key performance indicators (KPIs).
