Social Media Marketing Specialist

Job description

It's Moong is India's first mung bean–based nutrition brand, building clean, functional foods powered by the superfood moong. From protein powders with 24g clean protein per serving, to soups, cereals, and flakes, every product is crafted without fillers, refined ingredients, or artificial additives. Today, It's Moong is already exporting to the US, Canada, and South Africa, with a vision to put moong on the world map as a healthier alternative to oats and pea protein.

Position: Social Media Marketing Specialist

Location: Mumbai | Full time

Start Date: Immediate

(www.itsmoong.com)

(https://www.instagram.com/itsmoongway )

About the Role

We are looking for a Social Media Marketing Specialist who will lead our brand's organic growth and digital presence while supporting performance marketing through ad creative development. This is a creative + execution-focused role with ownership of social media, content and influencer outreach. The candidate will work closely with the founder and our external agency to ensure the brand grows consistently across all digital touchpoints.

Key Responsibilities

1. Organic Growth & Social Media

· Build and manage the monthly content calendar for Instagram, LinkedIn, YouTube, and Threads.

· Drive organic mentions through UGC (user-generated content) and barter deals with micro-

influencers.

· Ensure a minimum number of monthly organic shoutouts across platforms.

· Track engagement and analyze what formats/content perform best.

· Manage community interactions: comments, DMs, reposts.

2. Ad Creative Development (with Agency Coordination)

· Develop ad concepts, briefs, and scripts for digital campaigns.

· Work with the design team to deliver creatives and copy (video, carousel, static, reels).

· Share approved assets with the performance agency.

· Review agency reports weekly and highlight key insights to the founder.

· Ensure ad creatives are refreshed at least every 2–3 weeks.

3. Influencer Marketing

· Build and maintain a pipeline of micro-influencers (barter) and 1 macro influencer/month (paid).

· Coordinate sampling, brief them on brand storytelling, and ensure deliverables go live.

· Track influencer content performance and compile reports.

5. Cross-Team Coordination

· Work with the graphic design team for social media and ad creatives.

· Align with the Marketplace & Offline Executive for campaigns across Amazon, Nature's Basket, and offline stores.

· Collaborate with the agency on campaign updates and reporting.

Key Skills Required

· Strong knowledge of social media growth & content trends.

· Creative eye for storytelling, design, and copy.

· Understanding of influencer collaborations and community-building.

· Basic knowledge of ad formats (even if not running ads).

· Excellent organizational and communication skills.

· Experience: 1 year