Social Media Marketing Specialist

Title: Asst. Social Media Manager

Department: Marketing

Location: Thane office / Mumbai

Reports To: Marketing Manager

Organization website for reference: www.bignxt.com

Company Overview:

BIGNxt is an EdTech brand based out of UAE providing exceptional educational opportunities and fostering

a vibrant academic community. We are committed to innovation, excellence in teaching, and the holistic

development of our students.

Position Overview:

We are looking for a witty and strategic social media executive to oversee our company's presence on a

multitude of public platforms. The social media executive should create gripping content, analyze public

feedback, and report on the effects of each key undertaking. You should also keep track of all access codes.

To be successful as a social media executive, you should strike a delicate balance between publishing frequent

outputs and maintaining consumers interest. A top-notch social media executive will be knowledgeable

about the best posting times for each social media platform.

Operational skills / Role expectations:

• Copy writing and content plans for the brands you handle.

• Creating written pieces that are sharp, memorable, and effective at prompting readers to act.

• Collaborating with Videographers and Multimedia Designers to ensure that posts are engaging.

• Optimizing content for publication across various social media sites.

• Scheduling content for release at optimal times.

• Monitoring users engagement with and feedback on every post.

• Analysing and reporting on the effects of publications.

• Maintaining a secure database of all login credentials.

• Remaining updated about changes to all pertinent social media applications.

• Exploring the potential value of social media sites that are not yet in our gamut.

Communication: Strong written and verbal skills for audience engagement and internal collaboration.

Community management: Engaging with followers, responding to comments and moderating conversations

professionally.

Strategic planning: Developing and implementing effective social media strategies aligned with business

goals.

Time and project management: The ability to prioritize tasks, manage multiple projects simultaneously, and

meet deadlines.

Adaptability: Quickly responding to changes in platforms and trends. Attention

to detail: Ensuring accuracy in all content and campaigns.

Education & Experience:

Bachelor of Management Studies, Bachelor of Mass Media, Degree in marketing,

communication studies, journalism or digital marketing with a total of 2-3 years of Experience as a social media

executive.

• Expert knowledge of all leading social media sites, including their algorithms.

• Hands-on understanding of AI and related technology

• Ability to create authoritative and persuasive copy and content.

• Flexible and engaging writing style.

• Knowledge of pertinent engagement metrics.

• Willingness to work across various time zones.