About Hitech:
HitechDigital Solutions is a global digital transformation and AI-driven technology company with 1,200+ employees across India, the US, and Europe. We specialize in data engineering, AI/ML, document automation, BPM, computer vision, and intelligent workflow solutions.
Our flagship product, Hitech i2i is an AI-powered real estate document intelligence platform purpose-built to automate, standardize, and scale property document processing with unrivaled accuracy and speed. We transform critical real estate information locked inside millions of documents and scattered across thousands of counties into structured, actionable intelligence through automation and innovation.
Experience: 2-6 years
Job Description:
Paid Campaigns
- Plan, launch, and optimize paid campaigns on Google Ads, LinkedIn, Meta, and programmatic platforms.
- Manage audience segmentation, ad creative briefs, landing page alignment, and budget pacing.
- Run A/B tests on creatives, copy, and targeting to continuously improve CPL and ROAS.
- Track and report on key metrics such as CTR, CPC, CPL, MQL volume, and recommend optimizations.
Webinars & Virtual Events
- Own the end-to-end webinar lifecycle: ideation, speaker coordination, platform setup, promotion, and follow-up.
- Build multi-channel promotional plans (email, paid, social) to maximize registrations and attendance.
- Repurpose webinar content into clips, blog posts, and nurture sequences post-event.
- Measure webinar-influenced pipeline and track conversion from registrant to qualified opportunity.
Social Media Distribution
- Develop and execute organic social distribution strategies across LinkedIn, Facebook, Twitter/X, Instagram, and YouTube.
- Build platform-native content calendars that amplify campaigns, product launches, and brand stories.
- Coordinate with design and content teams to produce carousels, short-form videos, and infographics.
- Monitor social KPIs - reach, engagement rate, follower growth, and optimize based on data.
- Use social amplification to extend campaign reach and reduce reliance on paid spend.
Community Engagement
- Build and manage brand presence in Slack groups, LinkedIn Groups, Reddit, Discord, and industry forums.
- Drive authentic engagement that positions the brand as a trusted voice without overt promotion.
- Identify and nurture brand advocates, power users, and potential community champions.
- Organize AMAs, roundtables, and virtual meetups to deepen community relationships.
- Gather community insights and share product feedback loops with the product and marketing teams.
Reporting & Collaboration
- Build and maintain demand generation dashboards tracking full-funnel metrics from impression to revenue.
- Align with the Sales team on lead handoff, SLAs, and feedback to improve MQL-to-SQL conversion.
- Collaborate with Product Marketing on positioning, messaging, and campaign briefs.
