Social Media Marketing Specialist

Company Description

Ginger Media Entertainments Pvt Ltd is a leading media and digital marketing company based in Kerala, specializing in social media management, digital promotions, video production, and celebrity-driven content. With a strong presence across digital platforms and years of industry expertise, we partner with brands to create impactful stories, drive engagement, and deliver measurable business growth.

Job Title:Social Media Marketing Specialist

Location: Vennala, Kochi

Company: Ginger Media

Job Summary

We are seeking a dynamic and experienced Social Media Manager to manage, strategize, and execute social media activities for multiple client accounts. The ideal candidate will be responsible for driving brand awareness, engagement, and growth through effective content planning, community management, performance tracking, and client coordination.

Candidates with proven content writing and storytelling experience for digital platforms will be given preference.

Key Roles & Responsibilities

1. Strategy & Planning

Develop platform-wise social media strategies aligned with client goals

Create monthly content calendars and campaign plans

Identify target audiences, tone of voice, and content formats

2. Content Management

Plan, create, and schedule posts (static, carousel, reels, stories)

Coordinate with designers, videographers, and editors

Ensure brand consistency across all platforms

3. Account Handling

Manage multiple client accounts simultaneously

Publish content across platforms (Instagram, Facebook, LinkedIn, X, YouTube, etc.)

Monitor inboxes, comments, and mentions

4. Community Management

Engage with followers through replies, DMs, and comments

Handle customer queries professionally and escalate when required

Build and nurture online communities

5. Performance Tracking & Reporting

Track KPIs such as reach, engagement, follower growth, and conversions

Prepare weekly/monthly performance reports for clients

Optimize content based on insights and analytics

6. Paid Campaign Support

Coordinate with the performance marketing team for ad creatives

Support Meta, LinkedIn, and other paid campaigns with organic content

Monitor ad comments and leads

7. Trend & Platform Research

Stay updated with platform trends, algorithm changes, and new features

Identify viral trends, hashtags, and content opportunities

Recommend innovative content ideas to clients

8. Client Communication

Participate in client calls and meetings

Present strategies, reports, and content plans

Manage feedback, revisions, and approvals

9. Influencer & Collaboration Coordination

Identify relevant influencers or collaborators

Coordinate content execution and posting schedules

Track performance of collaborations

Interested candidates can apply via LinkedIn or send their resume to: [Confidential Information]