Social Media Marketing Specialist

Company Description

Capermint Technologies, based in Ahmedabad, India, is renowned for serving a global clientele across diverse industries with superior quality technologies and solutions. Specializing in the development of innovative games, apps, and AI-based enterprise solutions, we prioritize our customers requirements above all else. With additional offices in the USA, Australia, and Germany, Capermint Technologies delivers world-class services and solutions, ensuring high returns on investment for our clients. Our team of experts is committed to providing high-quality graphics, superior services, and results-oriented solutions on time and within budget.

We are seeking a Social Media Marketing Specialist for a full-time, on-site position based in Ahmedabad. The ideal candidate will be responsible for planning, creating, and managing engaging content across various social media platforms. You will work closely with the marketing team to execute innovative campaigns, monitor social media trends, analyze performance metrics, and optimize strategies to drive brand awareness and community engagement.

Key Responsibilities:

• Develop and implement effective social media strategies aligned with marketing objectives.
• Create, schedule, and manage content across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
• Monitor, respond to, and engage with the online community in a timely and professional manner.
• Track key performance indicators (KPIs) and provide actionable insights through regular reporting.
• Collaborate with internal departments to ensure consistent messaging and campaign alignment.
• Stay up to date with industry trends, platform updates, and emerging tools or practices.
  

• Proven experience in Social Media Marketing and Content Creation.
• Solid understanding of Digital Marketing principles and techniques.
• Strong communication skills, both written and verbal.
• Ability to analyze and interpret social media analytics and performance metrics.
• Creative thinking and problem-solving abilities.
• Proficiency with social media management tools (e.g., Hootsuite, Buffer, Later, etc.).
• Bachelor's degree in Marketing, Communications, or a related field.
• Prior experience in the technology industry is a plus.