Social Media Marketing Specialist

Company Description

Brand Affair is a dynamic digital marketing and branding firm composed of innovative professionals passionate about creating and cultivating brands. Specializing in social media marketing, branding, website development, SEO & SEM, content marketing, and design, the company focuses on delivering fresh and creative solutions.

Role Description

This is a full-time, on-site role for a Social Media Marketing Specialist, based in Kolkata. The role involves developing and executing social media strategies to enhance brand presence across platforms. Responsibilities include strategising & ideating engaging social media content, managing social media accounts, analysing performance metrics, and collaborating with teams to align marketing goals.

Qualifications

• Proficiency in Social Media Marketing and Social Media Content Creation
• Hands-on experience in Digital Marketing and general Marketing strategies
• Strong Communication skills for collaboration and content development
• Ability to analyze social media performance metrics and apply data-driven improvements
• Knowledge of current social media trends and best practices
• Experience with graphic design tools and analytics platforms is a plus
• Bachelor's degree in Marketing, Communication, or a related field preferred