Social Media Marketing Specialist

Job Title: Social Media Executive / Specialist

Location: Ahmedabad

Role Overview-

We are looking for a creative and result-oriented Social Media professional who can manage brand presence across digital platforms, increase audience engagement, and execute impactful social media campaigns. The candidate should have strong understanding of content planning, social media management, influencer coordination, and digital trends.

Key Responsibilities-

Social Media Management (Primary Responsibility)

• Manage and execute social media activities across platforms like Instagram, Facebook, LinkedIn, YouTube & X.
• Plan monthly content calendars, campaign ideas & social media strategies.
• Coordinate with designers, video editors & agencies for creative execution.
• Write engaging captions, campaign copies & social media content.
• Monitor social media trends, competitor activities & viral content opportunities.
• Manage post scheduling, publishing & community management.
• Track social media performance including reach, engagement, followers & video views.
• Prepare monthly reports with insights, analytics & growth recommendations.
• Coordinate for product launches, events, exhibitions & campaign promotions.
• Ensure brand consistency across all social media platforms.

Qualifications-

• Bachelor's Degree in Information Technology or related field

Influencer Marketing (Add-on Skill)-

• Coordinate with influencers, creators & agencies for brand collaborations
• Identify relevant influencers based on target audience & campaign goals
• Manage influencer communication, deliverables & campaign tracking

Required Skills-

• Strong understanding of social media platforms & content trends
• Experience in social media planning & campaign management
• Knowledge of Meta Business Suite, Creator Studio & analytics tools
• Basic knowledge of Canva, video content & creative coordination
• Good communication, coordination & copywriting skills
• Basic understanding of paid social media campaigns