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Aptita

Social Media Marketing Specialist

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  • Posted a month ago

Job Description

Hello Connects !!

Looking for Paid Social Analyst / Sr. Analyst

Location - Bangalore

CTC - Up to 8 to 10 LPA ( Depend on your current ctc )

Shift - Regular Shift - 9.30 AM to 6.30 PM

NP - Immediate to 15 Days

Skills - Must have worked on Meta + Snap chat + TikTok

Should have exposure in end to end campaign on social media platform.

Location - Bangalore

Looking candidates only from agency background.

Excellent communication skills

Interested candidates can drop your resume - [Confidential Information]

Along with the details below -

  • Resume
  • Current CTC -
  • Expected CTC -
  • Relevant years of exp -
  • Notice Period -
  • Current location -
  • Expected location -
  • Current Organization -

Job Description

We are looking for a results-driven Paid Social professional to plan, execute, and optimize paid campaigns across social media platforms. The role requires strong analytical skills, hands-on campaign management, and close collaboration with internal teams and clients to drive performance and scale growth.

Key Responsibilities

  • Plan, launch, and optimize paid social campaigns across Meta (Facebook & Instagram), LinkedIn, Twitter/X, Snapchat, and TikTok
  • Manage end-to-end campaign execution including media planning, audience targeting, budgeting, and scaling
  • Monitor performance metrics such as ROAS, CPA, CTR, CPC, and optimize campaigns accordingly
  • Conduct A/B testing on creatives, audiences, and formats to improve efficiency
  • Collaborate with creative teams to align ad copies and creatives with campaign objectives
  • Manage and optimize monthly budgets to ensure maximum ROI
  • Prepare performance reports and present insights, learnings, and recommendations to stakeholders/clients
  • Stay updated with platform trends, algorithm changes, and best practices

Required Skills & Qualifications

  • 2+ years of hands-on experience in Paid Social / Performance Marketing
  • Strong expertise in Meta Ads Manager (mandatory); experience with other platforms is a plus
  • Good understanding of full-funnel marketing (awareness, consideration, conversion)
  • Strong analytical and problem-solving skills
  • Experience with campaign scaling and budget optimization
  • Excellent communication and stakeholder management skills

More Info

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About Company

Job ID: 142113971