Social Media Marketing Specialist

Role Summary

We are looking for a Marketing & Social Media Executive to take ownership of our brand

presence, content creation, and social media platforms. The most important expectation

from this role is to ensure that our social media looks professional, premium, consistent, and

well-managed at all times.

This role blends content creation, social media management, LinkedIn outreach, shoot

coordination, and brand execution. The candidate will work closely with internal teams and

external agencies to maintain high-quality brand output across all touchpoints.

Key Responsibilities:

Social Media Management (Core Responsibility)

Manage and maintain professional social media presence across Instagram,

Facebook, LinkedIn, and YouTube

Plan, execute, and maintain monthly content calendars

Ensure all posts, reels, stories, and videos are well-designed, well-edited, and

brand-aligned

Maintain visual consistency, tone, and premium brand aesthetics

Actively track engagement and suggest improvements to increase reach and

interaction

Ensure regular posting, cleanliness of feeds, and content discipline

Content Creation & Creative Execution

Create marketing creatives including social media posts, banners, brochures,

presentations, and promotional material

Edit photos and videos for social media, website, YouTube, and campaigns

Assist in scripting and ideation for reels, walkthrough videos, and long-form content

Support YouTube content planning such as property walkthroughs, educational

videos, and brand stories

Write captions, short-form copy, blogs, and basic marketing content when required

LinkedIn Outreach & Brand Networking

Manage LinkedIn presence for the brand and leadership (if required)

Conduct structured LinkedIn outreach to brokers, channel partners, collaborators,

and potential clients

Support lead warming and professional engagement through LinkedIn activity

Coordinate with the sales team to align outreach with ongoing campaigns

Campaign & Internal Coordination

Work closely with the SEO & Ads Executive to align content with performance

campaigns

Support marketing campaigns, launches, site-visit promotions, and events

Assist sales teams with marketing collaterals and presentations

Maintain and organise digital assets (photos, videos, creatives, documents)

Requirements

13 years of experience in marketing, content creation, or social media management

Proven experience managing professional social media pages

Knowledge with Google ads, meta and performance marketing

Strong sense of design, aesthetics, and brand presentation

Comfortable with Canva and some sort of photo/video editing tools

Good writing, communication, and coordination skills

Ability to multitask

What Makes You Stand Out

Social media is your strongest skill

You understand how premium brands should look online

You can balance creativity with consistency

You are hands-on, detail-oriented, and execution-focused